Book Review: Crucial Conversations

Book Review: Crucial Conversations

Crucial Conversations: Tools for Talking when Stakes are High caught my eye as I was starting a new project that I knew would require an elevated level of listening, conflict resolution, and verbal skill. It’s a physically small book that packed a large punch and I’m even considering giving it a second read.

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What it’s like being a digital nomad: working from the road

What it’s like being a digital nomad: working from the road

Since February of 2016, I’ve worked while traveling. I’m a marketing professional serving non-profits and small businesses around online fundraising, website and social media management, e-newsletters, and integrated marketing campaigns. All my work can be done online or on the phone, so I took the opportunity this year to move, explore, and see new places while working with clients.

It’s not always easy, but it’s definitely possible and I thought I’d devote a blog post to describing how I work. This may clarify some things with potential clients, but it may also answer some questions from aspiring digital nomads.

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Recommendation from Laura Megivern, Board of Directors, IMPACT Conference

“Michelle completed a full website redesign for us at the IMPACT Conference. She was great to work with – flexible, prompt, and really took the time to understand our unique needs, organizational history, and capacity in order to find sustainable solutions for us. I highly recommend Michelle for organizations looking for marketing and design work!”

Laura Megivern

President, Board of Directors

IMPACT Conference

Learn more about my marketing / digital / social media clients.

Recommendation from Laura Megivern

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Batch Cafe & Bar: The One Place You Have to Visit in Tucson

Batch Cafe & Bar: The One Place You Have to Visit in Tucson

I recently visited Tucson, but I basically hunkered down and used the city for a work retreat. I worked on client projects, blogged and made progress on my own creative stuff. Still, the one thing I won’t neglect in any city is the coffee scene. I visited nearly ten coffee shops in my 11 days in Tucson and yet one stood out. Batch Cafe & Bar actually stood head and shoulders above the rest.

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Recommendation from John Sayles, CEO at Vermont Foodbank

Recommendation from John Sayles, CEO at Vermont Foodbank

“Michelle was a fabulous contributor to the Vermont Foodbank. She came aboard in a newly-created position of digital media specialist where the tasks and goals were co-created with her team. Michelle was able to quickly learn our mission and culture, and help the Foodbank reflect that in the digital world. She created a vibrant digital presence that interacts with our supporters in a way that is nurturing, mission-oriented and always respectful. She truly brought this organization to a new level in the digital world, and created the base for the organization to continue on a path as a nonprofit innovator in the digital space.

“A short story: I took Michelle with me to a talk by a digital marketing consultant who presented on ways to maximize the value of a website. It was very exciting! The next day Michelle was implementing the tools she learned about and making changes to our website. What resulted was a new way of continual testing and improvement that results in more conversions of website hits to donations. Continuous improvement seems to be in her DNA.

“Michelle is smart, mission-driven, inquisitive and innovative. She is driven and self-motivated. I recommend her highly based on my experience working directly with her, and seeing the results of her work for the Vermont Foodbank.”

John Sayles

CEO

Vermont Foodbank

Learn more about my marketing / digital / social media clients.

Recommendation from John Sayles

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Review: Clearer Thinking Time-Money Calculator

Review: Clearer Thinking Time-Money Calculator

How much do you value your time? Answers may vary. Some may say “very valuable,” while another person may get very specific with “$15/hour.” Another person, if asked to give up time doing something they love, might say they’d need $100/hour, which directly contradicts the $15/hour previously. So how much do you really value your time?

I took a survey from ClearerThinking.org and found that I am full of contradictions when it comes to my time AND money. (Although, as you’ll see below, I’m also fairly consistent.)

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Time Blocking: Working to Max Efficiency

Time Blocking: Working to Max Efficiency

Time blocking is one of my favorite life techniques. I won’t say “life hacks,” because it’s not a hack: it’s just an obvious and careful planning tool.

I first shared a video from Fast Company on time blocking in 2011. I had already been using the technique for at least a year, so this brings me up on 6 years I’ve organized my life this way.

What is Time Blocking?

Time blocking is a way to organize your time, whether for work projects, personal projects, goals or even regular household tasks.

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