Along the spectrum of engagement, an e-news subscriber has taken the first very real step toward supporting your organization. But do you actively give all of your fans and supporters the opportunity to subscribe? Consider all of these points of entries and your e-news subscriber list could grow 218%, like the one I managed for three years at a statewide non-profit.
YouTube offers a nice option to overlay text, videos, or polls on your own videos. A card, which used to be called a Call to Action overlay, can be added to any video with the click of a button and a few options for customization.
For example, if your non-profit or business wants to add a poll, that’s an option. Or if you want to direct people to your best video or your website, the Card is a great way to add a layer of interactivity to the video.
Here’s a brief tutorial on adding cards to YouTube videos, after which I’ll describe when your non-profit or small business should insert the Card in the video to keep viewers on the video for longer:
It’s really important to test all aspects of your website, especially if you work for a non-profit with a donation page. Because what if I told you that one change could provide 72% more revenue? Or another change could double the conversion rate of your Give page compared to other options?
These types of experiments and possibilities made me very curious at a non-profit I worked for. This is a case study of A/B testing I did on our Give page there.
It can feel incredibly good to see your e-news subscriber list grow, from the first time you hit the triple digits to the 1,000th subscriber. You’re on a roll when you get to 5,000, 10,000 or more. But at some point, your open or click-thru rates start to stagnate. You can’t get them above some goal or an industry average.
The fact is, on any e-newsletter list there will be people who lose interest or don’t have the time to open and read your messages. Worse yet, your message may be landing in the Gmail promotions tab (a no-man’s land no one wants to be in) or Junk Mail.
What to do?
Time to clean up your e-news subscriber list through a re-engagement campaign.
If I asked where your non-profit or small business needs to be, online, what might your answer be? You might say you need a website or a Facebook page, right? That’s what everyone’s telling you – your web-savvy niece, your professional association, the workshops you attend, and more.
But a significant number of small businesses and non-profits already have a website or a Facebook page and they’re not getting found by the right clients or customers. What gives?
Many non-profit staffers and small business owners start blogging because they “know” they “need” to do it or because someone suggested it would help their cause. These are innocent nudges in the right direction, often doled out by a board member with marketing experience or a CEO who wants to write or by a consultant who is ready to set you up with a blog, whether it’s right or wrong for your needs.
I’ve personally cautioned more people out of blogging than into blogging because a blog wouldn’t best serve their goals or because they just wouldn’t be able to devote the appropriate time to it. Blogging can be a huge undertaking and first one needs to ask if a blog is right for your cause or your business.
Here are some questions to ask before starting a blog:
There’s no denying that social media can be a huge responsibility to take on within your work. For those who use it personally, it becomes real obvious real quick how much of a timesuck Facebook, Pinterest, YouTube and other channels can be. So it corresponds that managing social media professionally can be intimidating.
But how much time does it really take to have a professional presence on any given channel on behalf of your organization?