Marketing / Digital / Social

Michelle Barber
Photo courtesy of Carrie Clement.

I’m an experienced marketer with a passion for non-profits, small businesses, and higher education. I’ve worked with a variety of clients, always helping get the best return on investment with data and creativity.

I specialize in:

  • Online fundraising
  • Social media strategy
  • E-newsletters
  • Digital advertising
  • Website management, including Google Analytics, SEO, and A/B testing
  • Integrated marketing campaigns, including print, web, radio, and direct mail
  • Blog messaging and management

You can see a general overview of my career on LinkedIn, but here are a few highlights:

  • Increased online revenue 45% for a statewide non-profit
  • Doubled inquiries to a graduate program within one year
  • Increased Facebook reach 515% for a coffee shop
  • Negotiated a 33% reduction in advertising costs while increasing impressions 600% for a liberal arts college
  • Launched marketing campaigns in five metropolitan markets, leading up to a national campaign for a liberal arts college
  • Helped a tea company with the marketing component of their business plan

 

The Details

I tailor my work to your organization’s specific needs, with respect for your staff, budget, and mission. A partial client list is below; you’ll see that my clients span sectors, organizational size, and operating budget capacity.

I can also offer referrals for graphic designers, photographers, videographers, PR firms, print services providers, writers, copy editors, and other professionals.

Clients, Conferences, and Employers

AmeriCorps VISTA
Beast of Burden Challenge
BucketList.org
City of Barre IT Committee
Coastal Maine Getaways
Comedian Amy Tee
Community College of Vermont
Etsy Shop: Aquarter After
Goddard College
Green Mountain Club
Idealist Careers
IMPACT Conference
Izzy’s Coffee Den
Keri’s Kures Teas
Montpelier Alive
Montpelier Art Walk
Montpelier Bridge
Motivational Moments
Mountain Pride Media / Out in the Mountains
Murray State University
Northeast Regional Campus Compact Conference
Northfield Senior Center
Norwich University
NT Factor
Revitalizing Waterbury
Society for Organizational Learning
State of Vermont Downtown Program
The Project on Civic Reflection
Transformational Touch Therapy
Vermont Beekeeping Supply
Vermont Campus Compact
Vermont Foodbank
Vermont Technical College
Vermont Women in Higher Education Conference

 

 

So, what’s the next step?

Fill out this quick Contact Form to start the conversation.

I’ll respond ASAP to set up a phone call. This (approximate) half hour conversation is entirely free and will help us design a “scope of work” outlining a possible collaboration.

Recommendations

Keri Brown, Keri’s Kures:

“Michelle has been an invaluable asset to Keri’s Kures as we’ve grown over the last three years. She is always on the cutting edge of marketing research and technology, and is able to provide the information in plain language and actionable steps. Most importantly for my business, Michelle is able to push me to make moves that may feel risky or out of my comfort zone, but that always pay off when I follow through. I am always recommending Michelle’s expertise to other small business owners I meet.”

Ellen Hoil, NT Factor:

“The work we did with Michelle was fantastic. She set up our social media while teaching our staff how to maintain it, and continues to help us better our sites and reach. Overall her work has been more than exemplary.”

Jessica Cox, Director of Harpoon Helps & Sponsorships at Harpoon Brewery:

“I got the opportunity to work with Michelle for a couple of years specifically promoting the Harpoon Point to Point, presented by National Life group, which is the Vermont Foodbank’s largest fundraiser. Michelle took ahold of our digital promotion, specifically with Google Adwords and really drove exposure for us. Her attention to detail, creativity in making sure we were maximizing every dollar we spent, on top of trying to get conversions (registered riders) was top notch. She was thoughtful to give the team reports on how things were going on the back end, which I admittedly didn’t always understand due to my lack of knowledge on digital analytics, but had full trust that every decision Michelle made was a good one. We were a bit behind on some of the social media opportunities available to us, and she has a kind, patient demeanor and was careful to suggest changes and push where needed to take on new opportunities. She’s analytical, thorough, competitive and forward thinking in her approach and was a real asset to our team and our event.”

John Sayles, Vermont Foodbank CEO:

“Michelle was a fabulous contributor to the Vermont Foodbank. She came aboard in a newly-created position of digital media specialist where the tasks and goals were co-created with her team. Michelle was able to quickly learn our mission and culture, and help the Foodbank reflect that in the digital world. She created a vibrant digital presence that interacts with our supporters in a way that is nurturing, mission-oriented and always respectful. She truly brought this organization to a new level in the digital world, and created the base for the organization to continue on a path as a nonprofit innovator in the digital space.

“Michelle is smart, mission-driven, inquisitive and innovative. She is driven and self-motivated. I recommend her highly based on my experience working directly with her, and seeing the results of her work for the Vermont Foodbank.”

See more on LinkedIn. Or contact me!

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