Case Study: Coffee Shop Social Media

Case Study: Coffee Shop Social Media

In the fall, I started working with a coffee shop owner who knew he needed to be more active on social media. More than just active, he knew he had a few challenges and opportunities on his hands. First, his customers – and even some of his staff – didn’t know about many of their sustainability practices. For example, they serve organic coffee and recycle all of their coffee grounds with a local composter. The ethos of his coffee shop wasn’t being promoted or even shared.

Also, he wanted to share more local news and more information on the sustainable coffee industry, to supplement posts and shares about his own shops.

This is a case study of how we produced some astounding results in just one month.

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What it’s like being a digital nomad: working from the road

What it’s like being a digital nomad: working from the road

Since February of 2016, I’ve worked while traveling. I’m a marketing professional serving non-profits and small businesses around online fundraising, website and social media management, e-newsletters, and integrated marketing campaigns. All my work can be done online or on the phone, so I took the opportunity this year to move, explore, and see new places while working with clients.

It’s not always easy, but it’s definitely possible and I thought I’d devote a blog post to describing how I work. This may clarify some things with potential clients, but it may also answer some questions from aspiring digital nomads.

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Beauty in the Badlands and the men of Mount Rushmore

Beauty in the Badlands and the men of Mount Rushmore

I’ve visited many places I thought qualified as the middle of nowhere. As a teenager, I thought my college town in western Kentucky was remote. A recent visit to Great Basin National Park in Baker, Nevada took me six miles off the “Loneliest Road in America.” And Big Bend National Park was all the way in southern Texas, on the Rio Grande and the US border with Mexico.

But nothing feels as remote as the Badlands, especially when you’re still 35 miles from Wall, South Dakota, and your gas tank light comes on. That was my harrowing experience earlier this month.

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Jackson, Wyoming: A Wild West Adventure Epicenter

Jackson, Wyoming: A Wild West Adventure Epicenter

Jackson, Wyoming is the epitome of the mountainous, wild west I had in my imagination. If you’re looking for an adventure with dramatic mountains, two stunning national parks, copious wildlife, and a small-town feel, Jackson is the place for you.

Even though I visited this month, in a “shoulder season,” I could tell that summer and winter possibilities here are plentiful. During my six-day stay, there was a balance of all seasons: two days of sun, two days of snow, and two days of rain. Despite the weather (or because of it), I found so much to do and can’t wait to plan my next visit.

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Going to the Sun in Glacier National Park

Going to the Sun in Glacier National Park

I recently spent a few days in Glacier National Park. I will definitely be back – and can imagine this park being amazing any time of the year.

Glacier is in Montana’s Rocky Mountains, northeast of Whitefish. I arrived, played, and left just as snow-filled clouds were rolling in. I needed to be moving fast at this point on the road trip, but I regret not being able to stay at least four days here earlier in the season.

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Using Google Analytics to inform a non-profit website redesign

Using Google Analytics to inform a non-profit website redesign

A non-profit website redesign is an exciting prospect, presenting an organization the opportunity to modernize options, rethink user needs, and update, well, everything, from text to images to site architecture. But a new website should lean heavily on one major component of the old website and that’s analytics. If you have Google Analytics (GA) installed on your current website, it’s likely a treasure trove of information which should inform your redesign.

Here are the ways you should use Google Analytics to inform your non-profit website redesign:

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Notes from 100 Coffee Shops in 7 Months

Notes from 100 Coffee Shops in 7 Months

When I embarked on a road trip across the US, I wanted to see new cities and states, national and state parks, old friends, and new views. As the wheels kept turning, it became obvious that my real purpose was to take a coffee tour across the country. Of course, I knew I was addicted (ahem, passionate) about lattes, pastries, and coffee shop life before embarking on my travels, but the way I enjoyed coffee shops at home had almost become second nature – they had become my “third place” each weekend and even many mornings and evenings.

On the road, my enthusiasm for coffee (and coffee shops) became vital once I could no longer rely on the routines of home. Soon I found myself visiting one or two, sometimes three, new coffee shops in a day. Coffee shops became the places I had breakfast, picked up local newspapers, overheard local chatter and accents, got my caffeine fix, and continued to work for my marketing clients.

On August 30th, I rolled into Eugene, Oregon and visited my 100th coffee shop on this, so far, seven month road trip across the United States. Tailored Coffee Roasters was a great landing spot for my 100th and I enjoyed a small iced caramel latte, a slice of really great avocado toast, and good conversation with the barista.

Here’s a best-of recap of the 100 coffee shops I’ve visited in the previous seven months.

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