How to Build a Non-Profit Blog Editorial Calendar

How to Build a Non-Profit Blog Editorial Calendar

A blog is a great tool for non-profits. It gives you control over your own news channel essentially.

Without a blog, you can put out press releases and photos all day long, but if the news outlets don’t pick it up, it feels like the news never happened. If you have your own blog, you can post the press release there, along with photos, links, and more materials, then share all of that on social media, on your website, and in an e-newsletter. But if you’re thinking of starting a blog and don’t have a lot of content, you may wonder how to get started.

A blog editorial calendar will help you with timing, messaging, and management. Here’s how to build one:

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Case Study: Inbound Marketing for the Vermont Foodbank

Case Study: Inbound Marketing for the Vermont Foodbank

Inbound marketing is a technique for bringing more fans into your non-profit engagement funnel by providing them with a product, service, or piece of content for which they give you their name, contact info, and permission to contact them in return. It’s an underutilized marketing tool in the non-profit world, but can reap major rewards for the creative organization.

This is a blog post about an inbound marketing technique I utilized at a statewide non-profit, which expanded our reach in terms of both numbers and types of supporters as well as type and topic of content on the web. It eventually got us recognition from the national Meatless Monday campaign and was a fun project to work on.

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7 Questions to Ask Before Starting a Blog

7 Questions to Ask Before Starting a Blog

Many non-profit staffers and small business owners start blogging because they “know” they “need” to do it or because someone suggested it would help their cause. These are innocent nudges in the right direction, often doled out by a board member with marketing experience or a CEO who wants to write or by a consultant who is ready to set you up with a blog, whether it’s right or wrong for your needs.

I’ve personally cautioned more people out of blogging than into blogging because a blog wouldn’t best serve their goals or because they just wouldn’t be able to devote the appropriate time to it. Blogging can be a huge undertaking and first one needs to ask if a blog is right for your cause or your business.

Here are some questions to ask before starting a blog:

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3 Steps to Creating a Social Media Will

3 Steps to Creating a Social Media Will

Several friends have passed away over the last few years. For months after their passing, Facebook still told me whether or not they were online. Google+ suggested I add them to my circles. And Twitter suggested I invite them to join.

Most disturbing of all were the Facebook reminders. Birthdays were the most shocking: being asked to wish someone a happy birthday, months after their passing, with their smiling face or familiar profile picture popping up in my feed all day.

This got me to thinking about what was happening with their account and started my research social media wills. Yes, it’s that kind of will: a way to protect and even pass on your (digital) property after your passing.

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Recommendation from Ellen Hoil, VP at Nutritional Therapeutics

“The work we did with Michelle was fantastic. She set up our social media while teaching our staff how to maintain it, and continues to help us better our sites and reach. Overall her work has been more than exemplary.”

Ellen Hoil

Vice President (June 2005-Present)

Nutritional Therapeutics

Learn more about my marketing / digital / social media clients.

Recommendation from Ellen Hoil

Read more recommendations on LinkedIn.

Tweaking Your Blog or Website

Tweaking Your Blog or Website

I’m working with a new client on their website and social networking presence. They’re already doing a good job, but I’d forgotten how fun it is to troubleshoot around this type of stuff.

When all the obvious parts are in place (working links, Facebook icon, interesting and dynamic content), where do you go next?

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Your Website is Just a First Date

Your Website is Just a First Date

What do you bring on a first date? Tax forms, divorce/custody paperwork from a previous marriage, diary entries, and three letters of reference, right? Of course not!

On a first date, you bring a big smile, your charming personality, and some witty conversation. Combine that with wearing clean clothes and doing something interesting and you have the makings of a great first date.

Now, let me clarify: I’m not in the business of matchmaking or relationship advice. I’m actually talking websites here.

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