Facebook Ads: A Case Study of Promoted Posts vs Carousels

Facebook Ads: A Case Study of Promoted Posts vs Carousels

In a previous position, I was in charge of the social media channels for a non-profit. We received significant feedback from our audiences offline that Facebook was a major way they heard about us. One person mentioned seeing our posts all of the time. Another loved our Meatless Monday recipes. Another person found out about an event through Facebook. Everyone seemed to comment on a facet of our Facebook posts that they loved.

And while I appreciated that feedback, my Facebook data on the website told a slightly different story.

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Case Study: Coffee Shop Social Media

Case Study: Coffee Shop Social Media

In the fall, I started working with a coffee shop owner who knew he needed to be more active on social media. More than just active, he knew he had a few challenges and opportunities on his hands. First, his customers – and even some of his staff – didn’t know about many of their sustainability practices. For example, they serve organic coffee and recycle all of their coffee grounds with a local composter. The ethos of his coffee shop wasn’t being promoted or even shared.

Also, he wanted to share more local news and more information on the sustainable coffee industry, to supplement posts and shares about his own shops.

This is a case study of how we produced some astounding results in just one month.

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Case Study: Inbound Marketing for the Vermont Foodbank

Case Study: Inbound Marketing for the Vermont Foodbank

Inbound marketing is a technique for bringing more fans into your non-profit engagement funnel by providing them with a product, service, or piece of content for which they give you their name, contact info, and permission to contact them in return. It’s an underutilized marketing tool in the non-profit world, but can reap major rewards for the creative organization.

This is a blog post about an inbound marketing technique I utilized at a statewide non-profit, which expanded our reach in terms of both numbers and types of supporters as well as type and topic of content on the web. It eventually got us recognition from the national Meatless Monday campaign and was a fun project to work on.

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Why Non-Profits Should Start Remarketing to their Supporters

Why Non-Profits Should Start Remarketing to their Supporters

Remarketing is one of the most effective ways to move supporters along your spectrum of engagement, although it’s also one that many non-profits neglect or even dislike. In this post, I’ll explain what remarketing is, outline the benefits, and provide directions on getting started.

What is remarketing?

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Google Places and Maps for Small Businesses and Non-Profits

Google Places and Maps for Small Businesses and Non-Profits

If I asked where your non-profit or small business needs to be, online, what might your answer be? You might say you need a website or a Facebook page, right? That’s what everyone’s telling you – your web-savvy niece, your professional association, the workshops you attend, and more.

But a significant number of small businesses and non-profits already have a website or a Facebook page and they’re not getting found by the right clients or customers. What gives?

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Digital Detox: A Modern-Day Sabbath

Digital Detox: A Modern-Day Sabbath

A Sabbath is a day of rest, observed by some Jewish people from Friday evening to Saturday evening and by some Christian people on Sundays. Within these religious traditions there’s also a ritual of worship on these days. For the past few years, I’ve created my own Sabbath rituals and I thought it was about time I wrote about them.

Since 2014, I’ve blocked off “Sabbath weekends” every few months. On these weekends, I don’t work, I unplug from the internet and all digital devices, I don’t schedule too many projects for myself, and I focus on restful activities, like reading, meditating, going for walks, and journaling. On a few Sabbath weekends, I’ve even tried not to spend money.

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Managing social media in 10 minutes a day (non-profit and small business edition)

Managing social media in 10 minutes a day (non-profit and small business edition)

There’s no denying that social media can be a huge responsibility to take on within your work. For those who use it personally, it becomes real obvious real quick how much of a timesuck Facebook, Pinterest, YouTube and other channels can be. So it corresponds that managing social media professionally can be intimidating.

But how much time does it really take to have a professional presence on any given channel on behalf of your organization?

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