Case Study: Inbound Marketing for the Vermont Foodbank

Case Study: Inbound Marketing for the Vermont Foodbank

Inbound marketing is a technique for bringing more fans into your non-profit engagement funnel by providing them with a product, service, or piece of content for which they give you their name, contact info, and permission to contact them in return. It’s an underutilized marketing tool in the non-profit world, but can reap major rewards for the creative organization.

This is a blog post about an inbound marketing technique I utilized at a statewide non-profit, which expanded our reach in terms of both numbers and types of supporters as well as type and topic of content on the web. It eventually got us recognition from the national Meatless Monday campaign and was a fun project to work on.

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Why Non-Profits Should Start Remarketing to their Supporters

Why Non-Profits Should Start Remarketing to their Supporters

Remarketing is one of the most effective ways to move supporters along your spectrum of engagement, although it’s also one that many non-profits neglect or even dislike. In this post, I’ll explain what remarketing is, outline the benefits, and provide directions on getting started.

What is remarketing?

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Managing social media in 10 minutes a day (non-profit and small business edition)

Managing social media in 10 minutes a day (non-profit and small business edition)

There’s no denying that social media can be a huge responsibility to take on within your work. For those who use it personally, it becomes real obvious real quick how much of a timesuck Facebook, Pinterest, YouTube and other channels can be. So it corresponds that managing social media professionally can be intimidating.

But how much time does it really take to have a professional presence on any given channel on behalf of your organization?

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Why LinkedIn “Skills” Are Useless – and What LinkedIn Can Do About It

Why LinkedIn “Skills” Are Useless – and What LinkedIn Can Do About It

LinkedIn makes it very easy to add new skills to your professional profile – and this is what makes this section of the site irrelevant.

As of today, I have 11 skills for which colleagues have endorsed me. By clicking “Add to Profile,” these words will quickly appear on my profile and position me as an expert in Facebook, WordPress, Teaching, Research and more.

Facebook? Yes, I’m a pro. WordPress? Yes, I’m very good at that too. Teaching?  Well, I’ve run some good workshops and I enjoy mentoring, but I dislike most forms of “teaching” and wouldn’t use that word to describe my skills. Research?  Hmm, I like to learn and I Google a heck of a lot of stuff every day. Does that make me skilled at research?

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Social Media Image Sizing Cheat Sheet

Social Media Image Sizing Cheat Sheet

Properly sizing a social media image, whether a Facebook cover, Twitter profile photo, or custom YouTube thumbnail, can be the bane of any marketers existence.

Just looking at this infographic and all of the details that go into properly imaging social media accounts makes my head hurt.

But thanks to this cheat sheet from LunaMetrics, I’ve got a quick and handy reference:

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20 Ways to Upgrade Your Social Media Marketing

20 Ways to Upgrade Your Social Media Marketing

I’m a big fan of HubSpot and, if you want to stay on top of your social media marketing, you should Like and Follow them and read everything they publish. Like this SlideShare on 20 Data-Backed Ways to Upgrade Your Social Media Marketing.

If you’re new to social media management, it’s worth it to know:

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