Case Study: Coffee Shop Social Media

Case Study: Coffee Shop Social Media

In the fall, I started working with a coffee shop owner who knew he needed to be more active on social media. More than just active, he knew he had a few challenges and opportunities on his hands. First, his customers – and even some of his staff – didn’t know about many of their sustainability practices. For example, they serve organic coffee and recycle all of their coffee grounds with a local composter. The ethos of his coffee shop wasn’t being promoted or even shared.

Also, he wanted to share more local news and more information on the sustainable coffee industry, to supplement posts and shares about his own shops.

This is a case study of how we produced some astounding results in just one month.

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Notes from 100 Coffee Shops in 7 Months

Notes from 100 Coffee Shops in 7 Months

When I embarked on a road trip across the US, I wanted to see new cities and states, national and state parks, old friends, and new views. As the wheels kept turning, it became obvious that my real purpose was to take a coffee tour across the country. Of course, I knew I was addicted (ahem, passionate) about lattes, pastries, and coffee shop life before embarking on my travels, but the way I enjoyed coffee shops at home had almost become second nature – they had become my “third place” each weekend and even many mornings and evenings.

On the road, my enthusiasm for coffee (and coffee shops) became vital once I could no longer rely on the routines of home. Soon I found myself visiting one or two, sometimes three, new coffee shops in a day. Coffee shops became the places I had breakfast, picked up local newspapers, overheard local chatter and accents, got my caffeine fix, and continued to work for my marketing clients.

On August 30th, I rolled into Eugene, Oregon and visited my 100th coffee shop on this, so far, seven month road trip across the United States. Tailored Coffee Roasters was a great landing spot for my 100th and I enjoyed a small iced caramel latte, a slice of really great avocado toast, and good conversation with the barista.

Here’s a best-of recap of the 100 coffee shops I’ve visited in the previous seven months.

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Finding a Coffee Oasis off the Loneliest Road in America

Finding a Coffee Oasis off the Loneliest Road in America

Five long miles off The Loneliest Road in America, US Route 50, in Baker, Nevada, population 68, stands a tiny little coffee cart open six days a week from 6:00 am to 3:00 pm. As I sit down to talk with the owner, Rachel Gale, she waves to every local car that drives by and greets her customers by name. It’s clear that The Magic Bean Coffee Cart is filling more than one need in this small community.

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Five Days in Longmont, Colorado

Five Days in Longmont, Colorado

Longmont, Colorado is the perfect epicenter for a mountain adventure, whether the priority is hiking, beer, food, bicycling, coffee, or photography. It’s 16 miles from Boulder, 30 miles from Fort Collins, 39 miles from Denver, and 43 from Rocky Mountain National Park, but it’s a suburb entirely worth its own visit if you want a hub from which to access these locations.

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Quantum Wellness Cleanse: Week Three

Quantum Wellness Cleanse: Week Three

My 21-day Quantum Wellness Cleanse ended on Friday. For three weeks, I abstained from sugar, caffeine, alcohol, meat, dairy and gluten. I developed a surprisingly delicious diet of vegetables, rice, beans, tofu, tea, water and assorted gluten-free products.

On Saturday morning, I weighed 6 lbs lighter than I did 21 days ago and lost 1.5 inches from around my stomach. The most dramatic effects were in the first week, although finally being able to get back to the gym this third week nudged along further weight loss.

You can read more about the journey in these blog entries:

This past, final week, I actually had to give up my watered-down decaf coffee. I could even feel the effects of that minimal amount of caffeine on my heart. I switched to decaf tea and the jittery feeling went away.

I also came to terms with the fact that when I’m upset, I want to eat junk food. A lot of it. I didn’t crave anything so much as I craved the idea of lots of it. I abstained and rediscovered that going to the gym, working up a sweat and spending some time in the sauna provided not only the exertion my stress needed, but also an excellent and spacious transition from work to home.

I feel relieved that a lot of my unhealthy food habits seem broken. I enjoy making and eating breakfast at home now, instead of grabbing something on the go. I’ve stopped snacking at work, even when I’m working on an exciting project, which is an odd habit I discovered in Week 1. I haven’t craved Diet. Mt. Dew or too much coffee or sugar in the 21 days. The fact that this is an all-or-nothing type of cleanse really worked for me.

I ended the Quantum Wellness Cleanse yesterday, by having lunch with a friend at August First in Burlington. I ordered a Tofu Salad sandwich and nibbled on the bread.  Surprisingly, the bread held little charm for me after this cleanse, although I could taste that it was good bread. The tofu was much more to my liking.  Later that evening, I had a beer from The Alchemist (a Heady Topper) and about 6 oz. of Nutty Steph’s chocolate at home.

And while The Alchemist never ceases to amaze me, it was all rather anti-climatic. My taste buds have come to appreciate much more subtle flavors, textures and, especially, spices as opposed to the overwhelming nature of caffeine, sugar, alcohol, animal products and gluten. I wouldn’t have been able to learn that had I just cut back on sugar or breads. A whole-system reset was in order for my body to actually taste and feel the negative affects of, say, caffeine (heart-stopping!).

So it looks like much of this Cleanse has become a lifestyle! For my own health, I’m excited, but it’s also exciting because of the environmental and other positive effects a mostly vegan, gluten-free lifestyle can have. Here are some fun resources I’ve found on my journey:

My next indulgence will be a (decaf) Maple Latte and some toffee from Espresso Bueno, but I’m not in a rush. I actually need to make breakfast now: a tofu scramble with lots of veggies and spices!

Quantum Wellness Cleanse: Week Two

Quantum Wellness Cleanse: Week Two

Sixteen days down on the Quantum Wellness Cleanse! I’ve lost a total of 4 lbs and about 1 inch around the waist, 1.5 inches around my thighs and 1 inch around my upper arms.

Week 2 was more difficult than Week 1. Returning to work after vacation, I found that we have new chefs – actually, new bakers – at the College cafeteria! I’ve resisted the cinnamon rolls and homemade bread, but it was an epic battle.

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Quantum Wellness Cleanse: Week One

Quantum Wellness Cleanse: Week One

Week One of this Quantum Wellness Cleanse is behind me. I spent about the same amount of money on groceries that I would have for junk food or restaurant dinners, so the fact that I’m 3 pounds lighter and feeling pretty darn good is rewarding.

To recap:

I’m working off of Kathy Freston’s 21-Day Quantum Wellness Cleanse.

I’ve eliminated the Big Five from my diet: sugar, caffeine, alcohol, animal products (meat & dairy) and gluten.

On Days 1-3, I had a growing headache and was very, very tired from the caffeine and sugar withdrawal.

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