Did you know there’s a way to monitor the web for any and all mentions of your non-profit or small business name? Well, there is and it’s called Google Alerts. And they can monitor much more than the name of your organization: they can be used to monitor everything important to your cause.
In this post, I’ll show you how to set up Google Alerts and then offer suggestions on ways to use them. Keep reading →
In the fall, I started working with a coffee shop owner who knew he needed to be more active on social media. More than just active, he knew he had a few challenges and opportunities on his hands. First, his customers – and even some of his staff – didn’t know about many of their sustainability practices. For example, they serve organic coffee and recycle all of their coffee grounds with a local composter. The ethos of his coffee shop wasn’t being promoted or even shared.
Also, he wanted to share more local news and more information on the sustainable coffee industry, to supplement posts and shares about his own shops.
This is a case study of how we produced some astounding results in just one month.