In the fall, I started working with a coffee shop owner who knew he needed to be more active on social media. More than just active, he knew he had a few challenges and opportunities on his hands. First, his customers – and even some of his staff – didn’t know about many of their sustainability practices. For example, they serve organic coffee and recycle all of their coffee grounds with a local composter. The ethos of his coffee shop wasn’t being promoted or even shared.
Also, he wanted to share more local news and more information on the sustainable coffee industry, to supplement posts and shares about his own shops.
This is a case study of how we produced some astounding results in just one month.