Book Review: Robin Hood Marketing by Katya Andresen
Have you read Robin Hood Marketing: Stealing Corporate Savy to Sell Just Causes by Katya Andresen? You should.
Andresen wrote a book to really kick-start your forward-thinking, new approach to cause marketing. She so clearly points out that our passion for our causes doesn’t always translate to the average citizen taking (or not taking) action. Then she proceeds to instruct how to make this transition.