A blog is a great tool for non-profits. It gives you control over your own news channel essentially.
Without a blog, you can put out press releases and photos all day long, but if the news outlets don’t pick it up, it feels like the news never happened. If you have your own blog, you can post the press release there, along with photos, links, and more materials, then share all of that on social media, on your website, and in an e-newsletter. But if you’re thinking of starting a blog and don’t have a lot of content, you may wonder how to get started.
A blog editorial calendar will help you with timing, messaging, and management. Here’s how to build one: