Marketing / Digital / Social

Michelle Barber Consulting

I’m a freelance marketer for nonprofits, colleges, and universities, and I specialize in digital marketing. I have more than sixteen years experience in higher education and nonprofits, eleven specifically in marketing. I’m motivated to move people and money for the causes we care about using both traditional and digital marketing.

I specialize in:

  • Blogging
  • Social media
  • Enewsletters
  • Digital advertising
  • Online fundraising
  • Website management
  • Integrated (offline + online) marketing campaigns

What I really do:

  • Get meaningful results
  • Use your budget efficiently
  • Take the stress out of your marketing efforts

You can see an overview of my career on LinkedIn, and here are a few specific successes:

  • Increased inquiries 86% to a liberal arts college
  • Increased online revenue 67% for a statewide nonprofit
  • Raised 305% of a crowdfunding goal for an international nonprofit
  • Negotiated a 33% decrease in advertising costs while increasing impressions 600%
  • Designed a marketing plan for a downtown development organization after a natural disaster
  • Launched integrated marketing campaigns in five metropolitan markets, leading up to a national campaign

Clients, Conferences, and Employers

I tailor my work to your organization’s specific needs, with respect for your staff, budget, and mission. My client list is below. You’ll see they span sectors, organizational size, and budget capacity.

AmeriCorps VISTA
BabySafe Project
Beast of Burden Challenge
BucketList.org
Cinema Systers Film Festival
Coastal Maine Getaways
Comedian Amy Tee
Community College of Vermont
Cultural Crossroads
Etsy Shop: Aquarter After
Goddard College
Grassroots Environmental Education
Green Mountain Club
Honey Holistic Esthetics
Idealist Careers
IMPACT Conference
International Institute of Rural Reconstruction
Izzy’s Coffee Den
Jupiter Flow Yoga
Keri’s Kures Teas
Montpelier Alive
Montpelier Bridge
Motivational Moments
Murray State University
Network of Empowered Executive Directors (NEED)
Northeast Regional Campus Compact Conference
Northfield Senior Center
Norwich University
NT Factor
Palo Alto University
Project on Civic Reflection
Revitalizing Waterbury
Society for Organizational Learning
State of Vermont Downtown Program
Steep Trajectory, LLC
Transformational Touch Therapy
Vermont Beekeeping Supply
Vermont Campus Compact
Vermont Foodbank
Vermont Technical College
Vermont Women in Higher Education Conference

 

Professional / Volunteer Service

These are organizations I’ve given my time too. Please visit my LinkedIn profile for more details.

Bluegrass First Class: Event Volunteer, Social Media, Photography
City of Barre Information Technology (IT) Committee: Member
Friends of the Kirk-Bear Canyon Library: Email Marketing Consultation
Green America: Digital Advertising Consultation
Montpelier Arts Fund Committee: Member
Montpelier Art Walk: Organizer
MOSTe: Motivating Our Students Through Experience: Fundraising Communications Consultation
Mountain Pride Media / Out in the Mountains: Board of Directors
New England Museum Association (NEMA) Annual Conference: Event Volunteer
Northfield Boys & Girls Club: Board of Directors
Vermont Association for the Blind and Visually Impaired (VABVI): Driver
Wanderlust Festivals: Event Volunteer
WNUB 88.3 FM: On-Air DJ

Recommendations

Read what some of my clients have said. 

I can also offer referrals for graphic designers, photographers, videographers, PR firms, print services providers, writers, copy editors, and other professionals.

Power Hours

For nonprofits and some small business owners, I offer a unique service: we can arrange a 60-minute phone call at a reasonable rate. This is not the same as a discovery call (see below), but is useful for those who already have a list of marketing questions and need concise assistance, action steps, or ideas.

What’s the next step?

Fill out this quick Contact Form to start the conversation.

I’ll respond ASAP to set up a phone call. This 30-60 minute discovery call is entirely free and will help us design a scope of work outlining a possible collaboration.

I look forward to hearing from you!

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