Digital Marketing for Nonprofits and Higher Education

Michelle Barber

I’m a freelance marketer for nonprofits, colleges, and universities, and I specialize in digital marketing. I have twenty years experience in higher education and nonprofits, fifteen specifically in marketing. I’m motivated to move people and money for the causes we care about.

I specialize in:

What I really do:

  • Get meaningful results
  • Use your budget efficiently
  • Take the stress out of your marketing efforts

 

You can see an overview of my career on LinkedIn, and here are a few specific successes:

  • Increased newsletter open rates 62%
  • Increased inquiries 86% to a liberal arts college
  • Increased online revenue 67% for a statewide nonprofit
  • Raised 305% of a crowdfunding goal for an international nonprofit
  • Negotiated a 33% decrease in advertising costs while increasing impressions 600%
  • Grew organic social media reach from 700,000 impression to 3.2M impressions per year
  • Designed a marketing plan for a downtown development organization after a natural disaster
  • Launched integrated (offline + online) marketing campaigns in five metropolitan markets, leading up to a national campaign
  • Managed the Google Ad Grant of a national nonprofit, increasing impressions 129% and clicks 108%, while optimizing for donations and email sign-ups

 

Clients, Conferences, and Employers

I tailor my work to your organization’s specific needs, with respect for your staff, budget, and mission. My client list is below, including former employers and a few conferences at which I’ve presented. You’ll see that my clients span sectors, organizational size, and budget capacity.

 

AmeriCorps VISTA
An Economy of Our Own
Anza-Borrego Foundation
Approach Therapy
BabySafe Project
Beast of Burden Challenge
BucketList.org
California Psychological Association
Center for Arts & Learning
Cinema Systers Film Festival
Coastal Maine Getaways
Comedian Amy Tee
Concord Direct
Community College of Vermont
Cultural Crossroads
Etsy Shop: Aquarter After
Friends of the Kirk-Bear Canyon Library
Goddard College
Grassroots Environmental Education
Green America
Green Mountain Club
Honey Holistic Esthetics
Idealist Careers
IMPACT Conference
International Institute of Rural Reconstruction
Izzy’s Coffee Den
Jupiter Flow Yoga
Keri’s Kures Teas
Let Love Live
Montpelier Alive
Montpelier Bridge
MOSTe: Motivating Our Students Through Experience
Motivational Moments
Murray State University
Network of Empowered Executive Directors (NEED)
Northeast Regional Campus Compact Conference
Northfield Senior Center
Norwich University
NT Factor
Palo Alto University
Project on Civic Reflection
Reading Partners
Revitalizing Waterbury
SafeHouse Web
Sara Nasserzadeh, PhD
Society for Organizational Learning
State of Vermont Downtown Program
Steep Trajectory, LLC
Transformational Touch Therapy
Tunbridge World’s Fair
Unchained At Last
Vermont Beekeeping Supply
Vermont Campus Compact
Vermont Foodbank
Vermont Technical College
Vermont Women in Higher Education Conference

I have worked with additional clients through digital marketing agencies, including a state park foundation, two homeless services organizations, a food bank, a seeing eye dog nonprofit, and others.

 

What’s the next step?

Fill out this quick Contact Form to start the conversation.

I’ll respond ASAP to set up a phone call. This 30-60 minute discovery call is entirely free and will help us determine whether we would like to work together. If we would, I’ll develop a proposal / scope of work.

I look forward to hearing from you!

Looking for More Marketing Support?