Marketing / Digital / Social

Michelle Barber ConsultingI’m a marketer for nonprofits and higher education. These are the sectors improving our society and moving us all forward, whether through clean water, food security, or nontraditional education. By supporting 501(c)(3)s, colleges, and universities, I’m using the best marketing practices to improve the social good.

I specialize in:

  • Blogging
  • Social media
  • Enewsletters
  • Digital advertising
  • Online fundraising
  • Website management
  • Integrated (offline + online) marketing campaigns

What I really do:

  • Get meaningful results
  • Use your budget efficiently
  • Take the stress out of your marketing efforts

I’ve spent more than 15 years in the higher education, nonprofit, and marketing sectors. You can see an overview of my career on LinkedIn, and here are a few successes:

  • Grew Facebook reach 515% for a coffee shop
  • Increased inquiries 86% to a liberal arts college
  • Helped a small tea company with their marketing plan
  • Increased online revenue 67% for a statewide nonprofit
  • Launched marketing campaigns in five metropolitan markets, leading up to a national campaign
  • Negotiated a 33% reduction in advertising costs while increasing impressions 600% for a liberal arts college

 

Clients, Conferences, and Employers

I tailor my work to your organization’s specific needs, with respect for your staff, budget, and mission. My client list is below; you’ll see they span sectors, organizational size, and budget capacity.

AmeriCorps VISTA
BabySafe Project
Beast of Burden Challenge
BucketList.org
ChildSafe School
Cinema Systers Film Festival
City of Barre IT Committee
Coastal Maine Getaways
Comedian Amy Tee
Community College of Vermont
Cultural Crossroads
Etsy Shop: Aquarter After
Goddard College
Grassroots Environmental Education
Green Mountain Club
Helping to Heal
How Green Is My Town?
Idealist Careers
IMPACT Conference
International Institute of Rural Reconstruction
Izzy’s Coffee Den
Jump In – Long Island
Jupiter Flow Yoga
Keri’s Kures Teas
Montpelier Alive
Montpelier Art Walk
Montpelier Bridge
Motivational Moments
Mountain Pride Media / Out in the Mountains
Murray State University
Northeast Regional Campus Compact Conference
Northfield Senior Center
Norwich University
NT Factor
NOVA Music
Omni Music for Media
Project on Civic Reflection
Revitalizing Waterbury
Society for Organizational Learning
State of Vermont Downtown Program
Transformational Touch Therapy
Vermont Beekeeping Supply
Vermont Campus Compact
Vermont Foodbank
Vermont Technical College
Vermont Women in Higher Education Conference

 

Recommendations

Read what some of my clients have said. 

I can also offer referrals for graphic designers, photographers, videographers, PR firms, print services providers, writers, copy editors, and other professionals.

Power Hours

For nonprofits and some small business owners, I offer a unique service: we can arrange a 30-90 minute phone call at a reasonable rate. This is not the same as a discovery call (see below), but is useful for nonprofits, small business owners, or “solopreneurs” who already have a list of marketing questions and need concise assistance, action steps, or ideas.

 

What’s the next step?

Fill out this quick Contact Form to start the conversation.

I’ll respond ASAP to set up a phone call. This 30-60 minute discovery call is entirely free and will help us design a scope of work (SOW) outlining a possible collaboration. I look forward to hearing from you!

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