I assist nonprofits and universities in many aspects of website management, analytics, organization, and assessment. I am experienced in both WordPress and Drupal platforms, Google Analytics and the new GA4, and many CRMs that supplement websites with sign-up and donation forms.
I am available to clients who need an extra set of hands updating webpages or adding events to website calendars. I can support your organization in setting up GA4 events and conversions, and build Google Analytics reports that will provide valuable data on how visitors navigate your website. I have also helped clients set-up Google Tag Manager, Google Business Profile, Google Search Console, and Google Merchant Centers. We can go further and utilize heatmaps, identify A/B testing opportunities, and install a sitemap to help search engines index your site better. I have also supported clients in finalizing website redesigns and served as the connector and translator between staff and a website designer or hosting platform.
Here are some previous website successes I’ve had to show what we might do together:
- Increased online donations 34.49%
- Raised online revenue 67%
- Increased donation conversion rate 9.55%
- Grew website visits 17.37%
- Lengthened average website visit 88.07%
- Decreased bounce rate 57.36%
- Drove 86% increase in prospective student inquiries within 18 months
- Increased search engine impressions by 4.69 million
Managing a website can keep you busy enough, but thinking about the website architecture and organization, deciding whether to blog or not, and figuring out how to entice more donors, inquiries, or sign-ups can require the type of support I would be delighted to provide your organization.
Additional Projects to Consider
Some of the success stats above are due to technical and UX/UI wins, such as installing the correct sitemap technology, decreasing page load time, and mapping out simpler user paths on a website. But many of the successes came from great writing, blogging, and Search Engine Optimize (SEO), excellent email programs, and search and social advertising, including remarketing. If you would like to learn more about any of those projects, click the links above or contact me.
Next Steps
I would love to speak with you about website management or Google Analytics for your college, university or nonprofit! Please fill out this Contact Form.
I’ll respond as soon as possible, and we’ll arrange a meeting over Zoom. This 30-60 minute discovery call is entirely free, and the purpose is twofold: to articulate what the project is and determine whether we would like to work together. After the call, and if we would like to proceed, I’ll develop a proposal / scope of work, which outlines the project, budget, and timeline. If we’re on the same page then, I’ll send a contract.
Let’s start with just a little more info first. Complete the contact form here, and I look forward to hearing from you!
Recommendations
Looking for Nonprofit or Higher Education Marketing Support?
- Power Hour (1:1 Consultations)
- Newsletter and Email Programs
- Integrated, Multichannel Marketing
- Print Publications and Alumni Magazines
- Writing and Search Engine Optimization (SEO)
- Interim, Maternity and Medical Leave Coverage
- Social Media Management, Evaluation, Strategy
- Google Ad Grants and Microsoft Ads for Social Impact
- Digital Advertising: Search, Display and Social Media
- Website Management, Architecture, GA4 (Google Analytics)
