Newsletter and Email Programs

Email is the bread and butter for any organization. It’s the one channel people are used to receiving news, communications, and solicitations through, while also not being totally controlled by an algorithm. Your organization should have a way to communicate with your constituents by email before you outsource or hire for blogging, social media, digital advertising, or media relations, That’s where a newsletter program enters the picture!

I have managed, tested, supervised, and advised on newsletter programs across higher education and nonprofit sectors. I have created annual calendars, created the actual content, set up the templates in iContact, MailChimp, and Constant Contact, and evaluated the kinds of content our audiences appreciated most (as determined by clicks and conversions). I have also written email fundraising appeals, executive and crisis communications, and designed “drip campaigns” for speedy, 24/7 responses.

PAU News May 2023Here are some previous newsletter successes, to show what we might do together:

  • Grew newsletter subscribers 250%
  • Grew subscribers 52%, even while cleaning the list and running re-engagement campaigns
  • Grew email list to the equivalent of 2% of the state’s population for a statewide nonprofit
  • Raised 305% of a crowdfunding goal through social media and email
  • Increased newsletter open rates from 28% to 45%

Here are a few newsletters I’m particularly proud of. Please keep in mind that not all links and formats survive the test of time:

Additional Projects to Consider

As implied above, email fits into a larger marketing funnel. Also, your digital marketing efforts should track email sign-ups as a key conversion event in Google Analytics. If you would like to learn more about either project, click the links above or contact me.

Next Steps

I would love to speak with you about newsletters and email programs for your college, university or nonprofit! Please fill out this Contact Form.

I’ll respond as soon as possible, and we’ll arrange a meeting over Zoom. This 30-60 minute discovery call is entirely free, and the purpose is twofold: to articulate what the project is and determine whether we would like to work together. After the call, and if we would like to proceed, I’ll develop a proposal / scope of work, which outlines the project, budget, and timeline. If we’re on the same page then, I’ll send a contract.

Let’s start with just a little more info first. Complete the contact form here, and I look forward to hearing from you!

Recommendations

Recommendation from Chris Meehan, Chief Community Impact Officer at Vermont Foodbank
Recommendation from Rebecca Levy, Director of External Affairs at Palo Alto University
Recommendation from John Sayles, CEO at Vermont Foodbank

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