Search Engine Optimization (SEO) and Writing

The writing I do for clients is more than just a story; more than 600 words on a webpage that meet the deadline. I am an experienced marketing, communications, and development professional who can quickly gain an understanding of what’s important to your organization and bring that to life through interviews and research.

I treat our writing subjects, whether they are programs or clients, alumni, students, or donors as if I were a steward of your organization. Clients of social service organizations and large donors alike are treated with respect and sensitivity. Alumni will be encouraged to share their favorite memories, and our conversation will be a meaningful touch point in their re-engagement with their alma mater.

I then craft compelling narratives which inspire action based on your goals. We might aim to share inspiring stories on social media, create clickable headlines for newsletters or the web, or connect narratives back to development or enrollment.

Some of the channels and media I write for include:

Websites
Blogs
Social media
Digital advertising
Print advertising
E-newsletters
Fundraising appeals
Press releases
Print publications
Annual reports
Alumni magazines
Executive communications
Internal communications
Instructional and technical manuals
Radio advertising

Here are a few examples of public-facing writing I’m particularly proud of.

Search Engine Optimization

For a great deal of the content I’ve written in my career, I’ve also conducted SEO (search engine optimization). That includes keyword research, on-page SEO, SEO ranking strategy, internal link building, and website architecture management to support SEO.

For one client, I completed on-page SEO for approximately 35 webpages, provided a keyword research report, and developed a blog content strategy to support SEO. Several components of our research also informed our advertising strategy.

For another client, I completed on-page SEO for more than 1,000 webpages, developed strategies for updating content and unpublishing old, outdated content, and I keep them abreast of data and trends from Google Search Console.

With many clients, I’ve set them up with or optimized their Google Business Profile, Google Search Console, and Google Analytics (GA4), all of which inform the fundamentals of SEO.

Additional Projects to Consider

Writing is the building block of all the work we do in fundraising, enrollment, client services, and marketing. I often say it was Twitter that made me a better writer early on in my career. Having to fit the heart of a message, and a call to action, within those original 140 characters helped me create action-packed, concise prose. That kind of writing is also needed for press releases, social media management, enewsletters, and print / alumni magazines. If you would like to learn more about any of those projects, click the links above or contact me.

Next Steps

I would love to speak with you about writing or search engine optimization for your college, university or nonprofit! Please fill out this Contact Form.

I’ll respond as soon as possible, and we’ll arrange a meeting over Zoom. This 30-60 minute discovery call is entirely free, and the purpose is twofold: to articulate what the project is and determine whether we would like to work together. After the call, and if we would like to proceed, I’ll develop a proposal / scope of work, which outlines the project, budget, and timeline. If we’re on the same page then, I’ll send a contract.

Let’s start with just a little more info first. Complete the contact form here, and I look forward to hearing from you!