Power Hour (One-on-One Consultations)

Power Hours

Sometimes our work can be frustrating and lonely. For colleagues in higher education and nonprofits, as well as some small business owners, I offer a unique service to address these needs: the power hour!

This is not the same as a discovery call, and there’s no sales pitch here. It’s a ~60 minute call in which we dive into your specific marketing needs. I will make myself available for 30-90 minutes and you’ll be billed for the precise time we use.

Here are some examples of past Power Hour needs from clients, which might illustrate what we can achieve together:

You’ve obtained a Google Ad Grant, but the account set-up is tricky. Your organization can’t afford ongoing, monthly management, you just need someone to walk through the basic account requirements with you, and offer some pro tips along the way.
Your advertising campaign isn’t getting the impressions or conversions you’d like. Maybe even 0! I met with a client in this situation and we found one setting that changed the game for their campaigns.
In a world of a million demands from executives, Board members, and other nonprofit marketers, you need support articulating what your actual marketing funnel looks. With a well-designed funnel, you can choose to focus on your strengths or shore up your weak spots.
Oh, and your leadership wants data! In addition to the funnel, you might want to finally figure out what your ROI is, and we can do that with UTM tracking and GA4.

If your learning style is more interactive and personal, power hours can be great. Or if you want advice from an experienced professional who will give you realistic guidance tailored to your organization and project, a power hour is definitely for you!

Please peruse my website and learn more about my experience. If you’re interested in meeting, I would love to hear from you! Please complete my Contact Form, and I’ll respond asap.

Mentoring

Two different chapters of my career were in Student Affairs at universities. Working with younger people (by age or experience) and supporting their growth can be very meaningful. It’s especially important to the organizations they serve, since it doesn’t serve the mission well when employees are out of alignment with organizational strategies, culture or bureaucracy, technology, or even common workplace or marketing struggles.

If you or a colleague are having these kinds of experiences, they may need a mentor – and it may be best to look outside the organization.

I currently have an ongoing mentorship relationship with a colleague at a client’s organization. I also meet for “power hours” when a fellow freelancer just needs updates on a specific skillset. I’ve assessed a newer freelancers work, discreetly providing them with feedback. And many of my nonprofit and university clients would tell you that our meetings sometimes turn into coaching sessions on how to advocate for larger budgets, better strategy, or even more manageable expectations.

If finding a mentor for yourself or a colleague sounds like the right investment, let’s talk! We might find that one or two Power Hours suit the situation, or a monthly meeting schedule is in better alignment. I look forward to hearing from you!