Website Management, Architecture, GA4 (Google Analytics)

I assist nonprofits and universities in many aspects of website management, analytics, organization, and assessment. I’m most experienced in WordPress website management, but can also support Google Analytics (GA4) integration with a variety of platforms and CRMs.

I can support your organization in setting up GA4 events and building reports to provide valuable data on how visitors navigate your site. I have also helped clients set-up and maximize their use of Google Tag Manager, Google Business Profile, Google Search Console, and Google Merchant Centers.

We can go further and utilize heatmaps, identify A/B testing opportunities, and install a sitemap to help search engines index your site better. I have also supported clients in finalizing website redesigns and served as the connector and translator between staff and a website designer or hosting platform.

And since we know you already have a full plate, I am available to clients who simply need an extra set of hands updating webpages or adding events to website calendars.

Here are some previous website successes I’ve had, to show what we might do together:

Raised online revenue 67%
Grew website visits 17.37%
Decreased bounce rate 57.36%
Increased online donations 34.49%
Lengthened average website visit 88.07%
Increased donation conversion rate 9.55%
Increased search engine impressions by 4.69 million
Drove 86% increase in prospective student inquiries within 18 months

Managing a website can keep you busy enough, but thinking about the website architecture and organization, deciding whether to blog or not, and figuring out how to entice more donors, inquiries, or sign-ups can require the type of support I would be delighted to provide your organization.

Additional Projects to Consider

Some of the success stats above are due to technical and UX/UI wins, such as installing the correct sitemap technology, decreasing page load time, and mapping out simpler user paths on a website. But many of the successes came from great writing, blogging, and Search Engine Optimize (SEO), excellent email programs, and search and social advertising, including remarketing. If you would like to learn more about any of those projects, click the links above or contact me.

Next Steps

I would love to speak with you about website management or Google Analytics for your college, university or nonprofit! Please fill out this Contact Form.

I’ll respond as soon as possible, and we’ll arrange a meeting over Zoom. This 30-60 minute discovery call is entirely free, and the purpose is twofold: to articulate what the project is and determine whether we would like to work together. After the call, and if we would like to proceed, I’ll develop a proposal / scope of work, which outlines the project, budget, and timeline. If we’re on the same page then, I’ll send a contract.

Let’s start with just a little more info first. Complete the contact form here, and I look forward to hearing from you!