Social Media Management, Evaluation, Strategy

Social media is the reason I became interested in marketing in the first place. I was assisting a friend, the executive director of a senior center, with a website redesign, but we started discussing whether the senior center should create a MySpace or Facebook page. Back then, it was a legitimate question: MySpace was a strong platform and Facebook was a fledgling, college-based social network with zero visual appeal. I realized she could search for people based on both age and zip code on MySpace, making it the perfect outreach tool for seniors in her service area.

Even though MySpace proved less durable in the ensuing years, I was hooked on helping nonprofits and universities find their audiences on social media.

I’ve continued to utilize social media channels to build nonprofit donor bases, inform and encourage prospective students for universities, cultivate alumni communities, and engage audiences to move mountains and better the world. I am a seasoned, level-headed professional who enjoys finding the right channel, the right content, and the right cadence to achieve your goals and build your audience.

I have assisted nonprofits and universities on:

• Facebook
• LinkedIn
• Instagram
• Twitter
• Pinterest
• YouTube
• Facebook Groups
• LinkedIn Groups

I have done this as an employee with titles such as Digital Media Specialist, Associate Director of Media & Outreach, and Director of Marketing & Constituent Relations, as well as a freelancer, consultant, and through several interim roles. I have managed the day-to-day social media activities of universities and nonprofits, as well as consulted on strategy and special projects, created job descriptions for a digital media coordinator, mentored and trained staff as both a supervisor and consultant, and covered clients on holidays and maternity and medical leave.

Here are some social media successes I’ve had, to show what we might do together:

• Increased followers 211%
• Increased engagement 155%
• Increased engagement rate 18%
• Increased clicks to website 1,296%
• Managed a president’s Twitter (X) account
• Created a social media ambassador program
• Increased annual impressions from 700K to 3.2M

Additionally, I’ve helped organizations evaluate whether they should join new networks, determine how to evaluate the success and purpose of current networks, and repurpose content.

At this point in my career, I’m not chasing the latest TikTok trends or creating memes. I do however excel when an organization wants a professional, measured approach to social media. I have especially enjoyed:

• managing alumni groups on LinkedIn
• writing DEI-focused social media posts for a PWI
• running the social accounts for a graduate school
• developing an editorial calendar for a professional association’s annual convention
• offering Power Hours to staff who need assistance navigating Meta Business Suite
• mentoring social media professionals who need to prove positive ROI for social channels