Google Ad Grants & Microsoft Ads for Social Impact

Google Ad Grants offer $10,000 of free Google search advertising per month to approved nonprofits. There’s also the Microsoft Ads for Social Impact grant, which once offered $3,000 of free Bing search advertising per month. However, Microsoft paused its grant program for new nonprofits in spring of 2023 and changed the rules for existing grantees as well. Both programs are an amazing in-kind donation every nonprofit should consider.

But nonprofit professionals have A LOT on their plates, and these grants may be something you can easily and affordably outsource. I can help you:

  • maintain adherence to the Google Ad Grant policies
  • determine if you should provide the “match” Microsoft now requires
  • connect the Ad Grants to GA4 and optimize for conversions, such as donations
  • evaluate the campaigns and provide an easy-to-read assessment document
  • design campaigns that really reflect your organization, culture, and mission
  • monitor the campaigns regularly and optimize for results, such as donations and email sign-ups

Experience and Results with Google Ad Grants & Microsoft Ads for Social Impact

I manage the Google Ad Grants for six nonprofits and the Microsoft Ads for Social Impact for three nonprofits. These organizations include a national environmental nonprofit, a national children’s literacy organization, a foundation supporting a state park, and a homeless services organization, among others. With this breadth of clients, my experience ranges from large, complex accounts to locally-focused campaigns.

Each client is treated with care, and I’ll work with you to find out what you want to achieve. Your goals could be brand awareness, website traffic, new donors, and more. We’ll identify the campaigns and objectives to get you there.

Here are some previous successes I’ve had with Google Ad Grants and Microsoft Ads for Social Impact, to show what we might do together:

  • Increased clicks 108%
  • Increased impressions 129%
  • Increased conversion rate 65%
  • Decreased management fees by 80% when taking over from a large, expensive digital agency.
  • Managed account to Google specifications so well they doubled our budget – to $20,000/month – for nine months in 2021!

Additionally, I’ve helped nonprofits:

  • set-up Events and Conversions in GA4
  • transition from Universal Analytics to GA4
  • connect GA4 to Google and Microsoft Ad Grants
  • apply for the Microsoft Ads for Social Impact grant

I’ve also conducted workshops for nonprofit associations and managed advertising on paid channels, including Google and Bing, as well as YouTube, Facebook, Twitter, and LinkedIn

Next Steps

I would love to speak with you about Google Ad Grants and your nonprofit! Please fill out this Contact Form.

I’ll respond as soon as possible, and we’ll arrange a meeting over Zoom. This 30-60 minute discovery call is entirely free, and the purpose is twofold: to articulate what the project is and determine whether we would like to work together. After the call, and if we would like to proceed, I’ll develop a proposal / scope of work, which outlines the project, budget, and timeline. If we’re on the same page then, I’ll send a contract.

Let’s start with just a little more info first. Complete the contact form here, and I look forward to hearing from you!

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