Newsletter and Email Programs

Email is the bread and butter for any organization. It’s the one channel that people are used to receiving news, communications, and solicitations through, while also not being controlled by a mysterious algorithm. Before outsourcing blogging, social media, digital advertising, or media relations, your organization should have an email-based way to communicate with your constituents.

I have managed, tested, supervised, and advised on enewsletter programs across higher education and nonprofit sectors. I have created annual calendars, created the actual content, set up the templates in iContact, MailChimp, and Constant Contact, and evaluated the kinds of content our audiences appreciated most (as determined by clicks and conversions). I have also written email fundraising appeals, executive and crisis communications, and designed “drip campaigns” for speedy, 24/7 responses.

Here are some previous successes, to show what we might do together:

Grew enewsletter subscribers 250%
Grew enewsletter subscribers 52%, even while cleaning the list and running re-engagement campaigns
Grew enewsletter subscribers to the equivalent of 2% of the state’s population
Raised 305% of a crowdfunding goal through social media and email
Increased enewsletter open rates 62%

Here are a few emails I’m particularly proud of. Please keep in mind that not all links and formats survive the test of time:

If you’re interested in meeting, I would love to hear from you! Please complete my Contact Form, and I’ll respond asap.

Looking for More Marketing Support?