How to Build a Non-Profit Blog Editorial Calendar

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How to Build a Non-Profit Blog Editorial Calendar

A blog is a great tool for non-profits. It gives you control over your own news channel essentially.

Without a blog, you can put out press releases and photos all day long, but if the news outlets don’t pick it up, it feels like the news never happened. If you have your own blog, you can post the press release there, along with photos, links, and more materials, then share all of that on social media, on your website, and in an e-newsletter. But if you’re thinking of starting a blog and don’t have a lot of content, you may wonder how to get started.

A blog editorial calendar will help you with timing, messaging, and management. Here’s how to build one:

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How to Build an E-News Editorial Calendar

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How to Build an E-News Editorial Calendar

Most non-profits and small businesses know they need to send out regular e-newsletters, but for many it can be a daunting and overwhelming task. If you’re not running an e-news program already, it might seem like a huge new responsibility. If you already have an e-newsletter, it might seem like a drag on your week or month.

I understand the limitations non-profits and small businesses have, like finite staff and resources, but e-newsletters are the #1 way to reach out to your fans, even above social media. To clarify: storefronts and websites are the #1 and #2 ways to be found, but e-newsletters are the #1 way to reach out to your core audience, and social media is the #2 way to reach out to your core audience, given that social messages can easily be buried in the News Feed of time. If someone gives you their e-mail address, they’re inviting a conversation and indicating some level of commitment to your cause.

So how do you reach out to these folks without diverting too much time from your other work? And how do you prevent it from becoming a drudge?

The answer is: utilize an editorial calendar.

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Determining the purpose of your non-profit e-newsletter

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Determining the purpose of your non-profit e-newsletter

Many non-profits have e-newsletters, but they’re often thought of as something that just “must” be done. Maybe you inherited the e-newsletter from a predecessor or your marketing team has decided to “keep in touch” with donors and supporters. But there are many purposes a non-profit e-newsletter can have and it’s important to identify the primary and secondary purposes so you can evaluate the success of your e-newsletter program.

So let’s take a look at three possible purposes for an e-newsletter and ways to improve given those purposes.

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