Marketing Archives | Michelle Barber

Recommendation from Laura Paolillo at Northern Ocean Habitat for Humanity

Posted by Michelle Barber On July 4, 2024 July 4, 2024 Filed under Marketing

“Michelle solved a nearly year long problem with an inherited Google Ad account. I’m forever grateful how she not only tackled the issues, but she was so organized. It made the process so smooth for our team and she explained each step so thoroughly. She is exactly what we needed… Our account was not properly tracking the analytics and Michelle is wizard with that.”

Laura Paolillo

Northern Ocean Habitat for Humanity

Learn more about Google Ad Grant and Microsoft Ads for Social Impact management support.

Recommendation from Jaime Purinton at Anza-Borrego Foundation

Posted by Michelle Barber On June 21, 2024 June 30, 2024 Filed under Marketing

“Working with Michelle Barber has been an amazing experience, and her contributions have been pivotal to our successes in several complex projects. Michelle’s expertise and dedication in managing the Google Ad Grant and Microsoft Ads for Social Impact have significantly amplified our reach and impact. Her strategic insights and meticulous attention to detail have ensured that our ad campaigns consistently perform at their peak, navigating the intricate matching rules of the Microsoft Ad Grant with ease.

“One of Michelle’s standout achievements has been the seamless transition to GA4. Her deep understanding of analytics and her proactive approach have been invaluable, ensuring that our data remains accurate and actionable through the transition. Michelle’s technical ability was also on full display during the completion of our website redesign. When we faced critical challenges, she stepped in at just the right moment, demonstrating not only her skill but also her remarkable ability to remain composed under pressure.

“Our WooCommerce store has also greatly benefited from Michelle’s hands-on assistance. Her knowledge of e-commerce platforms and her problem-solving abilities have streamlined our operations and enhanced our online retail capabilities. Moreover, her relentless perseverance in managing the numerous rounds of domain and website transfers has been truly commendable. Each transfer, fraught with its unique challenges, was navigated with Michelle’s expertise, ensuring that our digital presence remained stable and secure.

“Michelle’s commitment and exceptional skills have been instrumental in the successful execution of our projects. Her ability to handle complexity with grace and her relentless pursuit of excellence make her an invaluable asset to any team. I wholeheartedly recommend Michelle to anyone seeking a top-tier professional in the digital marketing and web management space.”

Jaime Purinton

Communications Manager

Anza-Borrego Foundation

Learn more about Google Ad Grant and Microsoft Ads for Social Impact management and website and Google Analytics (GA4) support.

Recommendation from Iris Towery at Community Housing Development Corporation

Posted by Michelle Barber On June 1, 2024 June 1, 2024 Filed under Marketing

“Michelle was immensely helpful. We ended our phone call with clear instructions and useful knowledge addressing our questions. The references and links she shared are already beneficial for our goals.”

Iris Towery

Volunteer Manager

Community Housing Development Corporation

Learn more about one-on-one marketing consulting through Power Hours.

Recommendation from Scott Kindred, President at SafeHouse Web

Posted by Michelle Barber On February 20, 2024 May 16, 2024 Filed under Marketing

“Michelle Barber has been an invaluable asset to SafeHouse Web since fall 2019. Michelle has consistently demonstrated exceptional skills and dedication in her roles, contributing significantly to the success of key projects and client relationships.

“Among the highlights of Michelle’s work has been her engagement in serving our client, a regional food bank in California, where her work has been nothing short of first-class. Her interviewing and writing skills have been instrumental in crafting compelling narratives and marketing materials for the food bank. Moreover, her proactive thinking and resourcefulness have led to the implementation of several impactful initiatives, including the recommendation of the Google Ad Grant, AmeriCorps VISTA, and the innovative Hunger Action Month spoon idea. These recommendations directly contributed to the advancement of our client’s fundraising goals and brand awareness objectives.

Additionally, Michelle has been managing the Google Ad Grant for a Seattle-area nonprofit since July 2023, further showcasing her expertise and commitment to driving results for nonprofit organizations. She has not only managed their Google Ads campaigns effectively but has also played a vital role in setting up foundational tools such as GA4 and Google Tag Manager. Under her guidance, the nonprofit’s Google Ad Grant has generated an impressive $12,800+ in revenue since early September 2023, highlighting Michelle’s strategic acumen and ability to optimize campaigns for tangible impact.

“Beyond her technical skills, Michelle has been attuned to our core value of fostering positive client relationships and has done exemplary work in communicating with them positively and proactively. Her professionalism and dedication to delivering high-quality work make her a true asset to any team or project.”

Please read the recommendation I enthusiastically offered Scott on LinkedIn.

Learn more about the marketing I do for nonprofits and universities.

Recommendation from Rebecca Levy, Director of External Affairs at Palo Alto University

Posted by Michelle Barber On December 13, 2023 May 17, 2024 Filed under Marketing

“Michelle has worked as a contractor for Palo Alto University’s External Affairs Department for four-plus years. She has been instrumental in managing the University’s multiple social media accounts and producing our monthly e-newsletter. She also has responsibility for writing stories and developing digital content. I couldn’t have asked for a more professional, conscientious and reliable partner! A strategist as well as a tactician, Michelle regularly contributes creative and insightful ideas, keeping our audiences in mind, while supporting our goals and making us shine. She is also incredibly organized, detail-oriented, and responsive on short notice. It is a privilege to have Michelle’s expertise in our corner! I would hire her again and highly recommend her!”

Rebecca Levy

Director of External Affairs

Palo Alto University

Learn more about the marketing I do for nonprofits and universities.

Recommendation from Shireen Karimi, Director of Digital Communications at Green America

Posted by Michelle Barber On December 1, 2019 May 16, 2024 Filed under Marketing

“Michelle was great! We went through in detail my ad, and she gave me clear answers about what was wrong and right. I have a set of very clear next steps to try. Excellent! I’m excited to see the results.”

Shireen Karimi

Director of Digital Communications

Green America

Learn more about one-on-one marketing support through Power Hours or social media advertising.

Recommendation from Amy Ludwig, Executive Director at MOSTe

Posted by Michelle Barber On December 1, 2019 May 17, 2024 Filed under Marketing

“Michelle is wonderful! She had reviewed the draft material I sent prior to our call, so we were able to jump right in and fine-tune the copy. Her comments were knowledgable, generous, clear, and encouraging. She suggested a number of improvements which I am delighted to make. I feel so much more confident about our Giving Tuesday campaign now! This was a perfect use of Catchafire – well worth the time and prep.”

Amy Ludwig

Executive Director

MOSTe: Motivating Our Students Through Experience

Learn more about one-on-one marketing consulting through Power Hours.