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Why Non-Profits Should Start Remarketing to their Supporters

Posted by Michelle Barber On August 4, 2016 December 23, 2016 Filed under Marketing No Comments
Why Non-Profits Should Start Remarketing to their Supporters

Remarketing is one of the most effective ways to move supporters along your spectrum of engagement, although it’s also one that many non-profits neglect or even dislike. In this post, I’ll explain what remarketing is, outline the benefits, and provide directions on getting started.

What is remarketing?

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Michelle Barber:

I’m a marketer for nonprofits and higher education, moving people and money for the causes we care about.

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