Marketing Basics: Simplify and Segment

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Marketing Basics: Simplify and Segment

I’m still totally enjoying the STAMATS SIMTech Conference. Day Two was jam packed with excellent speakers and valuable information.

First thing this morning, I had a one-on-one consultation with Julie Staggs, a STAMATS Senior Client Consultant. I was relieved to hear that my Goddard College colleagues and I are on the right track with our Communications Plan. We even included some components of communications that most colleges forget, so that was encouraging! Julie then helped me identify our next steps.

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Using Data and Emotions to Build Your Brand

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Using Data and Emotions to Build Your Brand

I’m at the STAMATS SIM Tech Conference in Boston this week. So far, I’m impressed – the information offered is exceptionally dense and clear.

The first workshop I attended was “Building a Brand Strategy When Dollars Are Tight, Audiences Are Distracted, and You’re Not Sure of the Role Digital Media Should Play.” Sound useful? It certainly sounds like every non-profit and college I’ve ever worked with! The gist is that building a brand is about clearly and creatively communicating your brand  everywhere and every way possible. The presenter, Dr. Robert Sevier, gave us these tidbits:

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