Michelle has been an invaluable mentor and colleague. As someone relatively new to the social media realm, I have greatly benefited from Michelle’s guidance, both professionally and personally. Michelle’s expertise in digital communications and social media strategy is unmatched. She not only excels in her own work but also takes the time to support those around her. She has consistently provided me with insightful advice, breaking down the complexities of social media in a way that is easy to understand and apply. Because of her mentorship, I have gained the confidence and skills to take the lead on projects that once seemed daunting. Beyond her technical knowledge, Michelle is a reliable and dedicated professional. I can always count on her to provide thoughtful feedback and strategic direction, ensuring that our work is both effective and impactful. Her years of experience bring a level of wisdom that makes navigating the digital space more approachable and less overwhelming. I am truly grateful for Michelle’s support in my career.

I have been working with Michelle for over 5 years, and she still, consistently unearths new ways for Green America to increase ROI, find new donors, streamline processes, and more authentically share our story. Michelle is an expert in Google Ad Grants, paid Google Ads, Microsoft Ads for Social Impact, Meta Ads, search engine optimization, social media creative and management, and A/B website testing. I am profoundly grateful that I can go to Michelle with big strategic challenges. Michelle is a “C-level” thinker. Her decades of non-profit leadership make her the perfect thought-partner for how I can inspire change in our organization. I am thankful for her mentorship and can honestly say a talk with Michelle makes me feel more energized and confident as a leader. What I love most about working with Michelle is that she’s not just going to recite industry-best practices, advise me on a strategy, and walk away. She knows what works, AND she will roll up her sleeves and implement. Michelle is a “doer,” expert project manager, problem solver, presenter, and analyst. Green America has benefited tremendously from Michelle's expertise, ambition, and dedication. Personally, it is a joy to work with Michelle!

Michelle has been integral in helping our animal rescue THRIVE with her digital marketing, google grant and web services. We received a Google Ad Grant and were dead in the water without her. She has increased traffic to our website 3000% and is always sharing ideas and help in the spirit of giving. She is also highly efficient, organized and kind. THANK YOU Michelle for all you do for Let Love Live!

For several years, Michelle has served as a trusted digital advertising consultant for Reading Partners, a nonprofit literacy organization that supports striving young readers across the country. Michelle has supported our work on an ongoing basis and she has also stepped in more extensively on two occasions when a team leader was out on family leave. Michelle is very easy to work with and solution oriented. She listens carefully and asks insightful, clarifying questions when we brief her about specific projects and she provides sound, comprehensive advice that very much factors in our budget realities. Additionally, Michelle has invested the time in getting to know our organization, our regions, and a number of team members across the country. Michelle is truly an integral extension of our core team. On a recent campaign, Michelle provided key recommendations that led to a tripling of our conversion rates. To anyone considering working with a digital marketing consultant, I would enthusiastically recommend Michelle!

Michelle was wonderful! She was able to peak through our Google Ads set up and find the mistake or errors that were made with ease. Incredibly knowledgeable and helpful!

Michelle has become my most trusted go-to resource for digital advertising strategy and support. She has both a deep knowledge of various advertising platforms (Meta, Google Ads, Microsoft, etc.) as well as a high level of experience working to meet nonprofit goals. Michelle is quick to understand the various needs and priorities of our national organization and implements campaigns efficiently and effectively. She goes above and beyond to execute campaign experiments and ideas while offering key insights and recommendations along the way. Over two separate family leave periods, Michelle has put me at ease leaving her to implement our paid media campaigns for volunteer recruitment, AmeriCorps recruitment, and fundraising. Each time, I've returned to detailed assessments of results, recommendations for future campaigns, and expansion/optimization of key campaigns. I highly recommend Michelle to any marketer in the nonprofit or education sectors looking for support with advertising initiatives.

Michelle solved a nearly year long problem with an inherited Google Ad account. I’m forever grateful how she not only tackled the issues, but she was so organized. It made the process so smooth for our team and she explained each step so thoroughly. She is exactly what we needed… Our account was not properly tracking the analytics and Michelle is wizard with that.

Working with Michelle Barber has been an amazing experience, and her contributions have been pivotal to our successes in several complex projects. Michelle's expertise and dedication in managing the Google Ad Grant and Microsoft Ads for Social Impact have significantly amplified our reach and impact. Her strategic insights and meticulous attention to detail have ensured that our ad campaigns consistently perform at their peak, navigating the intricate matching rules of the Microsoft Ad Grant with ease. One of Michelle's standout achievements has been the seamless transition to GA4. Her deep understanding of analytics and her proactive approach have been invaluable, ensuring that our data remains accurate and actionable through the transition. Michelle's technical ability was also on full display during the completion of our website redesign. When we faced critical challenges, she stepped in at just the right moment, demonstrating not only her skill but also her remarkable ability to remain composed under pressure. Our WooCommerce store has also greatly benefited from Michelle's hands-on assistance. Her knowledge of e-commerce platforms and her problem-solving abilities have streamlined our operations and enhanced our online retail capabilities. Moreover, her relentless perseverance in managing the numerous rounds of domain and website transfers has been truly commendable. Each transfer, fraught with its unique challenges, was navigated with Michelle’s expertise, ensuring that our digital presence remained stable and secure. Michelle's commitment and exceptional skills have been instrumental in the successful execution of our projects. Her ability to handle complexity with grace and her relentless pursuit of excellence make her an invaluable asset to any team. I wholeheartedly recommend Michelle to anyone seeking a top-tier professional in the digital marketing and web management space.

Michelle was immensely helpful. We ended our phone call with clear instructions and useful knowledge addressing our questions. The references and links she shared are already beneficial for our goals.

Michelle has worked as a contractor for Palo Alto University's External Affairs Department for four-plus years. She has been instrumental in managing the University's multiple social media accounts and producing our monthly e-newsletter. She also has responsibility for writing stories and developing digital content. I couldn't have asked for a more professional, conscientious and reliable partner! A strategist as well as a tactician, Michelle regularly contributes creative and insightful ideas, keeping our audiences in mind, while supporting our goals and making us shine. She is also incredibly organized, detail-oriented, and responsive on short notice. It is a privilege to have Michelle's expertise in our corner! I would hire her again and highly recommend her!

Michelle was great! We went through in detail my ad, and she gave me clear answers about what was wrong and right. I have a set of very clear next steps to try. Excellent! I'm excited to see the results.

Michelle is wonderful! She had reviewed the draft material I sent prior to our call, so we were able to jump right in and fine-tune the copy. Her comments were knowledgable, generous, clear, and encouraging. She suggested a number of improvements which I am delighted to make. I feel so much more confident about our Giving Tuesday campaign now! This was a perfect use of Catchafire - well worth the time and prep.

Among the highlights of Michelle’s work has been her engagement in serving our client, a regional food bank in California, where her work has been nothing short of first-class. Her interviewing and writing skills have been instrumental in crafting compelling narratives and marketing materials for the food bank. Moreover, her proactive thinking and resourcefulness have led to the implementation of several impactful initiatives, including the recommendation of the Google Ad Grant, AmeriCorps VISTA, and the innovative Hunger Action Month spoon idea. These recommendations directly contributed to the advancement of our client’s fundraising goals and brand awareness objectives. Additionally, Michelle has been managing the Google Ad Grant for a Seattle-area nonprofit since July 2023, further showcasing her expertise and commitment to driving results for nonprofit organizations. She has not only managed their Google Ads campaigns effectively but has also played a vital role in setting up foundational tools such as GA4 and Google Tag Manager. Under her guidance, the nonprofit’s Google Ad Grant has generated an impressive $12,800+ in revenue since early September 2023, highlighting Michelle’s strategic acumen and ability to optimize campaigns for tangible impact. Beyond her technical skills, Michelle has been attuned to our core value of fostering positive client relationships and has done exemplary work in communicating with them positively and proactively. Her professionalism and dedication to delivering high-quality work make her a true asset to any team or project.

When I was Executive Director of The Green Mountain Club, we were fortunate to have Michelle Barber working as one of our information specialists in the Visitor Center. In my experience, Michelle is friendly, bright, professional, and reliable. I recommend her as a creative, positive person who is a student of organizations, offers constructive ideas, and is a great person to have around!

Michelle completed a full website redesign for us at the IMPACT Conference. She was great to work with – flexible, prompt, and really took the time to understand our unique needs, organizational history, and capacity in order to find sustainable solutions for us. I highly recommend Michelle for organizations looking for marketing and design work!

I got the opportunity to work with Michelle for a couple of years specifically promoting the Harpoon Point to Point, presented by National Life group, which is the Vermont Foodbank’s largest fundraiser. Michelle took ahold of our digital promotion, specifically with Google Adwords and really drove exposure for us. Her attention to detail, creativity in making sure we were maximizing every dollar we spent, on top of trying to get conversions (registered riders) was top-notch. She was thoughtful to give the team reports on how things were going on the back-end, which I admittedly didn’t always understand due to my lack of knowledge on digital analytics, but had full trust that every decision Michelle made was a good one. We were a bit behind on some of the social media opportunities available to us, and she has a kind, patient demeanor and was careful to suggest changes and push where needed to take on new opportunities. She’s analytical, thorough, competitive and forward thinking in her approach and was a real asset to our team and our event.  

Over the past three years, I've had the pleasure of working with Michelle in her role as Digital Media Specialist for the Vermont Foodbank. From the beginning, Michelle took a keen interest in going above and beyond her official job duties to offer her experience and expertise to the Foodbank's network of 225 food shelves and meal sites. The majority of food shelves and meal sites are run by volunteers and do not have the capacity to enter into the social media realm. Michelle helped to build their capacity by creating a series of classes that were offered in person and online. This made all the difference for many of these small mission driven organizations. She was always interested in improving the classes offered; each year, she sought feedback and made adjustments to ensure that she was providing the best service possible. I would highly recommend Michelle.

Michelle was a fabulous contributor to the Vermont Foodbank. She came aboard in a newly-created position of digital media specialist where the tasks and goals were co-created with her team. Michelle was able to quickly learn our mission and culture, and help the Foodbank reflect that in the digital world. She created a vibrant digital presence that interacts with our supporters in a way that is nurturing, mission-oriented and always respectful. She truly brought this organization to a new level in the digital world, and created the base for the organization to continue on a path as a nonprofit innovator in the digital space.  A short story: I took Michelle with me to a talk by a digital marketing consultant who presented on ways to maximize the value of a website. It was very exciting! The next day Michelle was implementing the tools she learned about and making changes to our website. What resulted was a new way of continual testing and improvement that results in more conversions of website hits to donations. Continuous improvement seems to be in her DNA.  Michelle is smart, mission-driven, inquisitive and innovative. She is driven and self-motivated. I recommend her highly based on my experience working directly with her, and seeing the results of her work for the Vermont Foodbank.

Michelle was a diligent and creative member of my department's growth & development team, bringing innovations and results.

Outstanding leadership, planning, management and communication skills. Supervised and supported 100+ students and 3 student groups. Grew Safe Zone Project to 350 employees. Developed alumni outreach and fundraising plan, growing the friend list from 107 to 500+. Outstanding programming skills.

For six quick months, I had the honor of working along side Michelle to build the LGBT Programming Office prospect base. Michelle provided three different perspectives to the interim roll - past president of Alliance student group, Murray State University alumnae, and as a marketing professional. Together, we were able to establish a mailing list of nearly 500 names of individuals or organizations who have shown interest in or have supported the LGBT Programming Office at Murray State. The opportunity for growth became more real with Michelle's help and understanding of how the world of Development and Student Affairs can work in harmony to reach success.

I had the pleasure of working with Michelle at the beginning of my career at Murray State. Michelle welcomed me with open arms and had me hit the ground running with her office, hosting a meetup night for me to be able to meet and interact with several of our students. She was very easy to collaborate with on a multitude of initiatives, which made for a stronger university overall. On a personal note, Michelle was very easy to work with, outgoing, and realistically strategic. The level of student support from her office was both encouraging and inspiring to me as I started the process of (re)building my own operation on campus.

The work we did with Michelle was fantastic. She set up our social media while teaching our staff how to maintain it, and continues to help us better our sites and reach. Overall her work has been more than exemplary.

Michelle has been an invaluable asset to Keri's Kures as we've grown over the last three years. She is always on the cutting edge of marketing research and technology, and is able to provide the information in plain language and actionable steps. Most importantly for my business, Michelle is able to push me to make moves that may feel risky or out of my comfort zone, but that always pay off when I follow through. I am always recommending Michelle's expertise to other small business owners I meet.