Have you read Robin Hood Marketing: Stealing Corporate Savy to Sell Just Causes by Katya Andresen? You should.
Andresen wrote a book to really kick-start your forward-thinking, new approach to cause marketing. She so clearly points out that our passion for our causes doesn’t always translate to the average citizen taking (or not taking) action. Then she proceeds to instruct how to make this transition.
Fast Company magazine suggests enlisting a celebrity spokesperson for your charitable cause. The article offers valuable and interesting advice…if you have a multi-million dollar budget and friends in high places. That isn’t to say small non-profits don’t have friends in high places, but if you’re feeling awfully far from Hollywood, consider local celebrities.
I’m still totally enjoying the STAMATS SIMTech Conference. Day Two was jam packed with excellent speakers and valuable information.
First thing this morning, I had a one-on-one consultation with Julie Staggs, a STAMATS Senior Client Consultant. I was relieved to hear that my Goddard College colleagues and I are on the right track with our Communications Plan. We even included some components of communications that most colleges forget, so that was encouraging! Julie then helped me identify our next steps.
I’m at the STAMATS SIM Tech Conference in Boston this week. So far, I’m impressed – the information offered is exceptionally dense and clear.
The first workshop I attended was “Building a Brand Strategy When Dollars Are Tight, Audiences Are Distracted, and You’re Not Sure of the Role Digital Media Should Play.” Sound useful? It certainly sounds like every non-profit and college I’ve ever worked with! The gist is that building a brand is about clearly and creatively communicating your brand everywhere and every way possible. The presenter, Dr. Robert Sevier, gave us these tidbits: