Recommendation from Adriana Rodriguez at Palo Alto University
“I worked closely with Michelle while she was a contractor at Palo Alto University, where she played a central role as part of our External Affairs team.
“Michelle immersed herself in PAU’s culture and community and became a trusted partner in shaping our brand voice and public presence. She managed our social media channels and external-facing newsletter, developed and led our editorial calendar, facilitated large-scale content meetings with stakeholders across the university, and led strategic advertising campaigns. Her work strengthened brand consistency, increased brand awareness, and improved how we showed up across channels.
“Michelle has a unique ability to combine strong storytelling with a strategic understanding of how messaging, audience, and platforms work together. She immersed herself in the content she created and knew how to meaningfully engage our audiences, even when working with complex or sensitive stories. She is also highly knowledgeable about current social media platforms, trends, and best practices, and she uses performance data to inform decisions and refine strategy.
“The content meetings Michelle led were large and cross-functional, with stakeholders from across the university. She kept these meetings focused, productive, and on track. Michelle also played a key role in funneling content from across departments into a clear messaging framework that increased external engagement and visibility. She is highly collaborative, deeply knowledgeable, and a pleasure to work with.
“I truly miss working with Michelle and would highly recommend her to any organization seeking a strategic, brand-minded, and data-savvy communications professional.”
Adriana Rodriguez
Brand, Communications, and Events Manager
Palo Alto University
