No one has been exempt from Facebook’s “curation” of our News Feeds. At any given time, you’re seeing 1/10th of the posts from all of the pages and friends you’ve liked, possibly even less.
As a non-profit (or small business) marketer, you’ve seen the flip side of this coin: your Facebook posts are going out to 20%, 10%, 3% or even less of your Facebook fan base.
If you’re on top of all the changes, you’ve improved your game by:
LinkedIn makes it very easy to add new skills to your professional profile – and this is what makes this section of the site irrelevant.
As of today, I have 11 skills for which colleagues have endorsed me. By clicking “Add to Profile,” these words will quickly appear on my profile and position me as an expert in Facebook, WordPress, Teaching, Research and more.
Facebook? Yes, I’m a pro. WordPress? Yes, I’m very good at that too. Teaching? Well, I’ve run some good workshops and I enjoy mentoring, but I dislike most forms of “teaching” and wouldn’t use that word to describe my skills. Research? Hmm, I like to learn and I Google a heck of a lot of stuff every day. Does that make me skilled at research?
Properly sizing a social media image, whether a Facebook cover, Twitter profile photo, or custom YouTube thumbnail, can be the bane of any marketers existence.
Just looking at this infographic and all of the details that go into properly imaging social media accounts makes my head hurt.
But thanks to this cheat sheet from LunaMetrics, I’ve got a quick and handy reference:
“Rafflecopter is the world’s easiest way to run a giveaway.” Especially on social media, raffles are a great way to encourage and reward engagement as well as, possibly, increase followers or subscribers.
I’ve run two giveaways in the past year and have been really satisfied with the experience. I’ve kept things pretty simple by asking for Facebook Likes, Twitter follows, tweets and e-newsletter sign-ups, in return for packages of freebies designed for chefs, commuters, athletic folks, teachers, and anyone interested in a free baseball cap, coffee mug, etc.
On February 1st, I had the pleasure of presenting at a Vermont Downtown Networking Meeting. Present were a dozen or more downtown programs, such as Montpelier Alive, Revitalizing Waterbury, and the Barre Partnership, along with their staff, volunteers, and board members.
I spoke about the value of social media for Vermont’s downtowns, as a way to engage citizens, neighbors from surrounding communities and tourists. Specifically, I covered Facebook events, Facebook advertising, FourSquare, and I touched on editorial calendar planning a bit at the end.
“Michelle was a diligent and creative member of my department’s growth & development team, bringing innovations and results.”
Steve James
Chair of Psychology Program (1994-Present)
Goddard College
Learn more about the marketing I do for nonprofits and universities.
“The work we did with Michelle was fantastic. She set up our social media while teaching our staff how to maintain it, and continues to help us better our sites and reach. Overall her work has been more than exemplary.”
Ellen Hoil
Vice President
Nutritional Therapeutics
Learn more about the freelance marketing services I offer.
