7 Questions to Ask Before Starting a Blog

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7 Questions to Ask Before Starting a Blog

Many non-profit staffers and small business owners start blogging because they “know” they “need” to do it or because someone suggested it would help their cause. These are innocent nudges in the right direction, often doled out by a board member with marketing experience or a CEO who wants to write or by a consultant who is ready to set you up with a blog, whether it’s right or wrong for your needs.

I’ve personally cautioned more people out of blogging than into blogging because a blog wouldn’t best serve their goals or because they just wouldn’t be able to devote the appropriate time to it. Blogging can be a huge undertaking and first one needs to ask if a blog is right for your cause or your business.

Here are some questions to ask before starting a blog:

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Case Study: A Website for Coastal Maine Getaways

Posted by On Filed under Marketing, Travel
Case Study: A Website for Coastal Maine Getaways

Coastal Maine Getaways was a great opportunity to start a website from scratch. Lindsey, the owner, had been managing vacation rental properties for some time, but hadn’t yet named her company and had only advertised her listings on VRBO (Vacation Rentals By Owner). It was working fairly well for her, but she wanted more control over her web presence, including the name of the company, SEO (search engine optimization), and the ability to add and highlight more options than VRBO allowed.

Lindsey engaged me to do some market research and to eventually design and populate the site.

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