Facebook and FourSquare for Downtown Programs

On February 1st, I had the pleasure of presenting at a Vermont Downtown Networking Meeting.  Present were a dozen or more downtown programs, such as Montpelier Alive, Revitalizing Waterbury, and the Barre Partnership, along with their staff, volunteers, and board members.

I spoke about the value of social media for Vermont’s downtowns, as a way to engage citizens, neighbors from surrounding communities and tourists. Specifically, I covered Facebook events, Facebook advertising, FourSquare, and I touched on editorial calendar planning a bit at the end.

You can watch the presentation here. Just click forward to 57:00 to get to my segment.

 

Thanks so much to ORCA Media for recording the event, as well as to Leanne Tingay, Downtown Program Coordinator for the State of Vermont, for the invitation to present!

 

Photo credit: Doug Kerr