New Year’s Reflections

New Year’s Reflections

I don’t like New Year’s resolutions, but I do like reflecting at the end of the year. And while I’ve tried some of the standard reflection questions (what worked well? what didn’t work so well?), I get pretty bored with them. So this year I came up with my own list.  It’s a bit quirky, but it works for me.

New Year’s Reflection Questions:

  • When did I last laugh so hard that I cried, (almost) peed my pants or hurt the muscles in my stomach?  What were the circumstances and can I replicate them at least twice as often in the new year?

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21-Day Quantum Wellness Cleanse

21-Day Quantum Wellness Cleanse

I’m doing a 21-day cleanse based on Kathy Freston’s The Quantum Wellness Cleanse.  This is a BIG cleanse, eliminating the BIG Five:

  • Caffeine
  • Alcohol
  • Gluten
  • Animal Products
  • Sugar

Essentially, my entire diet! These five components clog up any system, though: decreasing blood flow, diminishing memory, muscles and natural energy, increasing my risk of diabetes, heart disease and cancer and getting me out of touch with the natural needs of my body.

Tonight, I sorted out the fridge and determined what needs to be finished, given away or thrown in the trash. (Yes, I recognize the irony of: “Hi, friend. Have some of this food that I’ve deemed unhealthy.”) I also planned my menu for the week and the grocery shopping I’ll do tomorrow.

I decided to do this cleanse because I’ve been feeling stiff, sore and tired in the past six months. I haven’t had the energy I’d like and my weight has plateaued, despite changes in my diet. Let me outline what I’m actually saying Yes to:

  • More energy
  • Increased strength and flexibility
  • A leaner look and, possibly, better skin and hair
  • Sharper memory and better creative juices
  • A longer and fuller life

The cleanse is 21 days. Just 3 weeks and, for the first 11 days, I’ll be on vacation with a little more control of my time. The cleanse has me getting off of the Big Five all at once, right from the get-go, so this may be difficult. On the other hand, I think I may respond well to the big-changes-all-at-once approach. Regardless, I know I need to take a quantum leap in regards to my diet. I do not eat well and yet I know I’d like to live past, oh, say, 65.

Tomorrow I’m meeting someone for coffee and will likely have the largest latte I can buy, pre-cleanse. I’m also finishing the last can of Diet. Mt. Dew in my fridge tonight. Then, around noon tomorrow, the Quantum Wellness Cleanse plunge!

 

13 Tips for Better Fundraising Appeals

13 Tips for Better Fundraising Appeals

I receive a lot of fundraising letters, so this time of year my inbox and mailbox are stuffed. As I sort through the appeals, a few things bewilder me as a marketer, a few make me laugh and a few frustrate me.

I would like to offer some suggestions to anyone trying to improve their fundraising efforts. This advice is not scientific (actually, some of it is), but it is based on someone keenly aware of what persuades and dissuades me from donating. Use it for what it’s worth.

13 Tips for Better Fundraising Appeals

  1. If it’s been so long since you reached out to me that I don’t remember what your organization does, sending an appeal letter probably won’t induce me to donate.
  2. Edit your letter. Please.
  3. Keep it to one page. Better yet, keep it to a half page.
  4. Always use my name on the e-mail, salutation, envelope, etc. You’ll get a higher engagement rate.
  5. Sending multiple sheets of paper, a return envelope, sticker, card, photo and more paraphernalia just irks me as it all falls out of the envelope.
  6. Segment your mailing. If I’ve given exclusively online in the past, give me a donation link, not a return envelope.
  7. If you have a video, don’t spell out the URL in an e-appeal. YouTube links are not pretty. My friend Will Boyd works at Emma, a web-based communications service that takes a unique approach to email marketing. He suggests taking a screenshot of the video and linking to it. He doesn’t recommend embedding the video, since servers might think you’re spam. (Maybe prettier, but still spam.)
  8. Here’s the usual script: Paragraph #1 is often a preface about what this letter is. Paragraph #2 is often a recap of the year or an awkward history (“when we were founded 26 years ago…”). Then paragraph #3 delivers the real punch about the work. In a few letters, I even found the true leading sentence buried as the second or third sentence in the third paragraph. Find that sentence and delete everything before it.
  9. Twitter distills the message down to the true nouns and verbs. Try writing your appeal in 140 characters or less. Just try it. Then see how that affects your appeal letter.
  10. Write shorter sentences.
  11. Utilize the end of the appeal and write something as a postscript, but don’t write a paragraph.
  12. Consider sending an appeal attached to another holiday besides Christmas. I’ll notice it more. For example, consider Valentine’s Day, Halloween, New Year’s, Thanksgiving or even the start of summer.
  13. And, finally, find other ways to engage me during the year: engage with my comments on your Facebook page, thank me for re-tweeting your message or invite me to an event in my area. Personal connections lead to higher levels of engagement.

I understand the importance of money to every non-profit, as well as the astounding fact that the majority of annual budgets are raised in just the last three months of the calendar year, so I wish you well in your end of year fundraising appeals.

 

Photo credit: Phil Roeder

Recommendation from Ben Rose, Executive Director of the Green Mountain Club

Recommendation from Ben Rose, Executive Director of the Green Mountain Club

“When I was Executive Director of The Green Mountain Club, we were fortunate to have Michelle Barber working as one of our information specialists in the Visitor Center. In my experience, Michelle is friendly, bright, professional, and reliable. I recommend her as a creative, positive person who is a student of organizations, offers constructive ideas, and is a great person to have around!”

Ben Rose

Executive Director (1998-2011)

Green Mountain Club

Please read the recommendation I enthusiastically offered Ben on LinkedIn.

Learn more about the marketing I do for nonprofits and universities.

Ben Rose Recommendation

Things I would tell my younger self

Things I would tell my younger self

Here are just a few things I would tell my younger self. Just a quick post today.

Younger self:

  • Breathe. Again. And again….
  • You can endure much more than you think you can (or should have to).
  • Don’t use the credit card!
  • Pay cash for the car – and get the used one.
  • Let go of your pride yourself so that it won’t feel so bad when someone knocks it out of you.
  • Stop eating sugar.
  • Buy a bicycle.
  • If you paid down your debt and started saving right out of college, you could retire by the age of 40.
  • Reclaim your body. Don’t wait until you’re 27 and rollerblading on the rec. path. Although, that was fun too.
  • Go to the chiropractor regularly.

Time Blocking: Work Smart to Avoid Office Distractions

Time Blocking: Work Smart to Avoid Office Distractions

I’m an advocate for time blocking: making appointments with yourself to work on a task. However, I’ve used the tactic mostly as a productivity (reactionary) tool. I like this video from Fast Company because it advocates for carving out non-reactionary windows of time for things “you want to make an impact in over the long-term.”

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Montpelier Art Walk :: October 7

Montpelier Art Walk
October 7, 2011
4-8 pm

Unwind on Friday, October 7th in downtown Montpelier during our fall Art Walk, where you’ll find fine art, fiber art, sculptures, comics, djembe lessons and more! Art Walk is from 4-8 pm. It’s free and open to everyone. For more information, call 802.223.9604 or go to www.montpelieralive.org/artwalk. We’ll see you downtown!

Montpelier Art Walk Venues and Artists:

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