Marketing Basics: Simplify and Segment

Posted by On Filed under Marketing
Marketing Basics: Simplify and Segment

I’m still totally enjoying the STAMATS SIMTech Conference. Day Two was jam packed with excellent speakers and valuable information.

First thing this morning, I had a one-on-one consultation with Julie Staggs, a STAMATS Senior Client Consultant. I was relieved to hear that my Goddard College colleagues and I are on the right track with our Communications Plan. We even included some components of communications that most colleges forget, so that was encouraging! Julie then helped me identify our next steps.

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Using Data and Emotions to Build Your Brand

Posted by On Filed under Marketing
Using Data and Emotions to Build Your Brand

I’m at the STAMATS SIM Tech Conference in Boston this week. So far, I’m impressed – the information offered is exceptionally dense and clear.

The first workshop I attended was “Building a Brand Strategy When Dollars Are Tight, Audiences Are Distracted, and You’re Not Sure of the Role Digital Media Should Play.” Sound useful? It certainly sounds like every non-profit and college I’ve ever worked with! The gist is that building a brand is about clearly and creatively communicating your brand  everywhere and every way possible. The presenter, Dr. Robert Sevier, gave us these tidbits:

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The Clothes Make the Woman – Or Do They?

Posted by On Filed under Pause for Reflection
The Clothes Make the Woman – Or Do They?

Day Two of the Vermont Women in Higher Education Conference. I could definitely extend this experience into three or four days – the setting, the Lake Morey Resort, is wonderful!

I could write plenty about each workshop, presenter, meal, and conversation, but I would do better by diving deeper into one thread of a speech that is sticking in my craw.

A prominent speaker at the event – I won’t identify her because I don’t want to make this personal – said that we (“we” being women) need to always be aware of our appearance. I wondered: do the clothes make the woman?

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