Using Data and Emotions to Build Your Brand
I’m at the STAMATS SIM Tech Conference in Boston this week. So far, I’m impressed – the information offered is exceptionally dense and clear.
The first workshop I attended was “Building a Brand Strategy When Dollars Are Tight, Audiences Are Distracted, and You’re Not Sure of the Role Digital Media Should Play.” Sound useful? It certainly sounds like every non-profit and college I’ve ever worked with! The gist is that building a brand is about clearly and creatively communicating your brand everywhere and every way possible. The presenter, Dr. Robert Sevier, gave us these tidbits:
