Tracking Campaigns, for Non-Profits and Small Businesses

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Tracking Campaigns, for Non-Profits and Small Businesses

Within Google Analytics, non-profits and small businesses can track where website traffic is coming from in several different ways. For example, you can track referrals or Adwords through the acquisition tab.

But what if you’re running a campaign and you want to track how it’s performing across channels? For example, how do you track a holiday message as it performs on social media versus your e-newsletter versus digital ads?

That’s when you need Google’s URL builder.

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6 Tips for the Best Beach Vacation (Landlubbers Edition)

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6 Tips for the Best Beach Vacation (Landlubbers Edition)

This post was previously published on the BucketList.org blog in August 2014.

As cold temperatures move in on the northern hemisphere, many are looking to book beach vacations in the coming months. In my first year of getting out of debt, a beach vacation was a top bucket list priority for this Midwesterner living in the Northeast.

Now, there are lots of websites to help you find a great beach spot and figure out what to do once there, so this post is written more for those who’ve never really spent a week on a beach before.

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Community Supported Enterprise: New Leaf Deli and Market

Posted by On Filed under Doing Business Differently
Community Supported Enterprise: New Leaf Deli and Market

I’m very interested in the “Community Supported” model, as in Community Supported Agriculture (CSA), Community Supported Restaurant (CSR) or Community Supported Enterprise (CSE). So I was delighted to hear of another shop going CSE in Vermont.

The Shelburne News reported that New Leaf Deli and Market, formerly Natalia’s Market, has new owners, a new look, and a new business model.

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Skydiving: The Thrill Seekers Bucket List Goal

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Skydiving: The Thrill Seekers Bucket List Goal

This post was previously published on the BucketList.org blog in August 2014.

Skydiving was one of the first bucket list goals I crossed off, mostly because it doesn’t take a lot of time or money. It also became one of the most thrilling experiences of my life.

A lot of people said I was crazy and shook their heads, but eventually I found four coworkers willing to strap a stranger onto their back and jump out of a plane with nothing but parachute.

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Three Years at a Standing Desk

Posted by On Filed under Doing Business Differently, Health
Three Years at a Standing Desk

A few years ago, I wrote about using a standing desk for the first time. I’d like to provide an update, especially since I’ve continued the practice for quite some time now.

When I started working at my last job, the furniture in my office was set up for an entirely different type of department, so I was lucky enough to be able choose all of my own furniture. I’d already seen another colleague at his own makeshift standing desk and decided to give it a go.

Read about that here.

When I started working at my current job in 2013, office spaces were being remodeled and re-purposed and, coincidentally, there wasn’t even a spare chair for me, so I took that as an opportunity to pull together some materials for a standing desk.

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Prioritize Your Bucket List (Or, How to Die Happy Any Time)

Posted by On Filed under Bucket List, Pause for Reflection
Prioritize Your Bucket List (Or, How to Die Happy Any Time)

This post was previously published on the BucketList.org blog in August 2014.

If you’re like me, you have a lengthy bucket list and all of it sounds fun.  We want to skydive while traveling across Europe on our way to a meditation retreat at which we find the love of our life, right?

How do you prioritize your bucket list and make sure you actually start living your deepest dreams and goals?

Well, I took six steps toward my bucket list and the last two years of my life have been drastically different from the ones before. Give these a try and let us know how the steps work for you:

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The Bucket List Life

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The Bucket List Life

I’ve had a “bucket list” since I was about 13 years old. I didn’t call it a bucket list back then, but it was still a list of all the things I wanted to do with my life.

The list is kind of crazy. It runs the gamut, from learning lots of languages to learning how to use nunchucks, from traveling all over the world to living in a town where people know my name at the coffee shop. It’s clear that sometimes I was just on a roll and listed every musical instrument I might want to learn. Other times, careers were on my mind and I wanted to reach for the pinnacle of success. I wrote the list on index cards and added to it over the years.

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