How to Build an E-News Editorial Calendar
Most non-profits and small businesses know they need to send out regular e-newsletters, but for many it can be a daunting and overwhelming task. If you’re not running an e-news program already, it might seem like a huge new responsibility. If you already have an e-newsletter, it might seem like a drag on your week or month.
I understand the limitations non-profits and small businesses have, like finite staff and resources, but e-newsletters are the #1 way to reach out to your fans, even above social media. To clarify: storefronts and websites are the #1 and #2 ways to be found, but e-newsletters are the #1 way to reach out to your core audience, and social media is the #2 way to reach out to your core audience, given that social messages can easily be buried in the News Feed of time. If someone gives you their e-mail address, they’re inviting a conversation and indicating some level of commitment to your cause.
So how do you reach out to these folks without diverting too much time from your other work? And how do you prevent it from becoming a drudge?
The answer is: utilize an editorial calendar.
