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There’s no denying that social media can be a huge responsibility to take on within your work. For those who use it personally, it becomes real obvious real quick how much of a timesuck Facebook, Pinterest, YouTube and other channels can be. So it corresponds that managing social media professionally can be intimidating.

But how much time does it really take to have a professional presence on any given channel on behalf of your organization?

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For non-profit and small business staff juggling multiple social networks, Hootsuite is a lifesaver.

If you’re not familiar with the social media management tool, here’s the run-down: Hootsuite allows you to manage most of your social networks in one place.

Like a web browser, you can set up one tab per network, so you can toggle between, say, Facebook, Twitter, LinkedIn, and Google+.

Within each tab/network, you can monitor a home screen (feed, wall, etc.), your own sent and scheduled messages, and searches and mentions of your brand or specific keywords.

Furthermore, you can create and schedule messages, on one or many networks, with features like shortened links, images, location tagging, and more.

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Properly sizing a social media image, whether a Facebook cover, Twitter profile photo, or custom YouTube thumbnail, can be the bane of any marketers existence.

Just looking at this infographic and all of the details that go into properly imaging social media accounts makes my head hurt.

But thanks to this cheat sheet from LunaMetrics, I’ve got a quick and handy reference:

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