Recommendation from Laura Paolillo at Northern Ocean Habitat for Humanity

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Recommendation from Laura Paolillo at Northern Ocean Habitat for Humanity

“Michelle solved a nearly year long problem with an inherited Google Ad account. I’m forever grateful how she not only tackled the issues, but she was so organized. It made the process so smooth for our team and she explained each step so thoroughly. She is exactly what we needed… Our account was not properly tracking the analytics and Michelle is wizard with that.”

Laura Paolillo

Northern Ocean Habitat for Humanity

Learn more about Google Ad Grant and Microsoft Ads for Social Impact management support.

Recommendation Laura Paolillo at Northern Ocean Habitat for Humanity

Recommendation from Jaime Purinton at Anza-Borrego Foundation

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Recommendation from Jaime Purinton at Anza-Borrego Foundation

“Working with Michelle Barber has been an amazing experience, and her contributions have been pivotal to our successes in several complex projects. Michelle’s expertise and dedication in managing the Google Ad Grant and Microsoft Ads for Social Impact have significantly amplified our reach and impact. Her strategic insights and meticulous attention to detail have ensured that our ad campaigns consistently perform at their peak, navigating the intricate matching rules of the Microsoft Ad Grant with ease.

“One of Michelle’s standout achievements has been the seamless transition to GA4. Her deep understanding of analytics and her proactive approach have been invaluable, ensuring that our data remains accurate and actionable through the transition. Michelle’s technical ability was also on full display during the completion of our website redesign. When we faced critical challenges, she stepped in at just the right moment, demonstrating not only her skill but also her remarkable ability to remain composed under pressure.

“Our WooCommerce store has also greatly benefited from Michelle’s hands-on assistance. Her knowledge of e-commerce platforms and her problem-solving abilities have streamlined our operations and enhanced our online retail capabilities. Moreover, her relentless perseverance in managing the numerous rounds of domain and website transfers has been truly commendable. Each transfer, fraught with its unique challenges, was navigated with Michelle’s expertise, ensuring that our digital presence remained stable and secure.

“Michelle’s commitment and exceptional skills have been instrumental in the successful execution of our projects. Her ability to handle complexity with grace and her relentless pursuit of excellence make her an invaluable asset to any team. I wholeheartedly recommend Michelle to anyone seeking a top-tier professional in the digital marketing and web management space.”

Jaime Purinton

Communications Manager

Anza-Borrego Foundation

Learn more about Google Ad Grant and Microsoft Ads for Social Impact management and website and Google Analytics (GA4) support.

 

Recommendation Jaime Purinton at Anza-Borrego Foundation

Using Google Analytics to inform a non-profit website redesign

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Using Google Analytics to inform a non-profit website redesign

A non-profit website redesign is an exciting prospect, presenting an organization the opportunity to modernize options, rethink user needs, and update, well, everything, from text to images to site architecture. But a new website should lean heavily on one major component of the old website and that’s analytics. If you have Google Analytics (GA) installed on your current website, it’s likely a treasure trove of information which should inform your redesign.

Here are the ways you should use Google Analytics to inform your non-profit website redesign:

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Give button: Add one more to your non-profit website

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Give button: Add one more to your non-profit website

If you’re a non-profit webmaster, you probably look at your website all the time. After awhile, your eyes may begin to gloss over the details, including your Give button. For example, at a statewide non-profit, we had a Give tab in the main navigation of the website and a Give link in the footer of the page. I decided to review every page of text and include a PBS-style request for donations within the content of each page. For example, “This program is support by donors like you…Please make a gift today.”

But my eyes eventually landed on a strip of white space on the left side of our page templates. It included secondary navigation links, but seemed really underutilized. I wondered what would happen if I put a second Give button (and a third or fourth option to give, depending on the page) in that space.

Here’s what happened:

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Determining the purpose of your non-profit e-newsletter

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Determining the purpose of your non-profit e-newsletter

Many non-profits have e-newsletters, but they’re often thought of as something that just “must” be done. Maybe you inherited the e-newsletter from a predecessor or your marketing team has decided to “keep in touch” with donors and supporters. But there are many purposes a non-profit e-newsletter can have and it’s important to identify the primary and secondary purposes so you can evaluate the success of your e-newsletter program.

So let’s take a look at three possible purposes for an e-newsletter and ways to improve given those purposes.

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Tutorial: Creating Google AdWords Image Ads for Free

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Tutorial: Creating Google AdWords Image Ads for Free

Google AdWords provides a great tool which helps create image ads for free. They’re not the most creative ads, but they will certainly do the trick if you 1) want to run a quick test to see if Google AdWords serves your organization or 2) you don’t have the budget to hire a graphic designer.

Here’s a quick tutorial on creating free Google Image ads:

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Case Study: A/B Testing a Non-Profit Give Page

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Case Study: A/B Testing a Non-Profit Give Page

It’s really important to test all aspects of your website, especially if you work for a non-profit with a donation page. Because what if I told you that one change could provide 72% more revenue? Or another change could double the conversion rate of your Give page compared to other options?

These types of experiments and possibilities made me very curious at a non-profit I worked for. This is a case study of A/B testing I did on our Give page there.

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