Determining the purpose of your non-profit e-newsletter

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Determining the purpose of your non-profit e-newsletter

Many non-profits have e-newsletters, but they’re often thought of as something that just “must” be done. Maybe you inherited the e-newsletter from a predecessor or your marketing team has decided to “keep in touch” with donors and supporters. But there are many purposes a non-profit e-newsletter can have and it’s important to identify the primary and secondary purposes so you can evaluate the success of your e-newsletter program.

So let’s take a look at three possible purposes for an e-newsletter and ways to improve given those purposes.

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Re-Engagement Campaigns to Clean Your E-Newsletter List

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Re-Engagement Campaigns to Clean Your E-Newsletter List

It can feel incredibly good to see your e-news subscriber list grow, from the first time you hit the triple digits to the 1,000th subscriber. You’re on a roll when you get to 5,000, 10,000 or more. But at some point, your open or click-thru rates start to stagnate. You can’t get them above some goal or an industry average.

The fact is, on any e-newsletter list there will be people who lose interest or don’t have the time to open and read your messages. Worse yet, your message may be landing in the Gmail promotions tab (a no-man’s land no one wants to be in) or Junk Mail.

What to do?

Time to clean up your e-news subscriber list through a re-engagement campaign.

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Five Days in Raleigh, North Carolina

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Five Days in Raleigh, North Carolina

Raleigh, North Carolina is a quietly bustling capitol city. On the surface, things are quiet. But once you plug into the scenes Raleigh has to offer (food, beer, coffee/donuts, art, history, politics) you’ll quickly find that a lot is going on.

I recently spent five days in Raleigh, visiting friends while working remotely for two clients. My work kept me at the laptop part-time, but the rest of my days and nights were fun and relaxing.

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