Reading Partners | Michelle Barber

“For several years, Michelle has served as a trusted digital advertising consultant for Reading Partners, a nonprofit literacy organization that supports striving young readers across the country. Michelle has supported our work on an ongoing basis and she has also stepped in more extensively on two occasions when a team leader was out on family leave.

“Michelle is very easy to work with and solution oriented. She listens carefully and asks insightful, clarifying questions when we brief her about specific projects and she provides sound, comprehensive advice that very much factors in our budget realities.

“Additionally, Michelle has invested the time in getting to know our organization, our regions, and a number of team members across the country. Michelle is truly an integral extension of our core team. On a recent campaign, Michelle provided key recommendations that led to a tripling of our conversion rates. To anyone considering working with a digital marketing consultant, I would enthusiastically recommend Michelle!”

Michael Todd

National Managing Director of Marketing & Communications

Reading Partners

Learn more about Google Ad Grant and Microsoft Ads for Social Impact advertising, as well as Digital and Social Advertising.

“Michelle has become my most trusted go-to resource for digital advertising strategy and support. She has both a deep knowledge of various advertising platforms (Meta, Google Ads, Microsoft, etc.) as well as a high level of experience working to meet nonprofit goals. Michelle is quick to understand the various needs and priorities of our national organization and implements campaigns efficiently and effectively. She goes above and beyond to execute campaign experiments and ideas while offering key insights and recommendations along the way.

“Over two separate family leave periods, Michelle has put me at ease leaving her to implement our paid media campaigns for volunteer recruitment, AmeriCorps recruitment, and fundraising. Each time, I’ve returned to detailed assessments of results, recommendations for future campaigns, and expansion/optimization of key campaigns.

“I highly recommend Michelle to any marketer in the nonprofit or education sectors looking for support with advertising initiatives.”

Sarah Balcazar

National Director of Marketing

Reading Partners

Learn more about social advertising, as well as Google Ad Grant and Microsoft Ads for Social Impact advertising.