“Michelle was wonderful! She was able to peak through our Google Ads set up and find the mistake or errors that were made with ease. Incredibly knowledgeable and helpful!”
Lillian Baron
Director of Development
Special Needs Support Center
Learn more about Power Hours, as well as Google Ad Grant and Microsoft Ads for Social Impact advertising.
“Michelle has become my most trusted go-to resource for digital advertising strategy and support. She has both a deep knowledge of various advertising platforms (Meta, Google Ads, Microsoft, etc.) as well as a high level of experience working to meet nonprofit goals. Michelle is quick to understand the various needs and priorities of our national organization and implements campaigns efficiently and effectively. She goes above and beyond to execute campaign experiments and ideas while offering key insights and recommendations along the way.
“Over two separate family leave periods, Michelle has put me at ease leaving her to implement our paid media campaigns for volunteer recruitment, AmeriCorps recruitment, and fundraising. Each time, I’ve returned to detailed assessments of results, recommendations for future campaigns, and expansion/optimization of key campaigns.
“I highly recommend Michelle to any marketer in the nonprofit or education sectors looking for support with advertising initiatives.”
Sarah Balcazar
National Director of Marketing
Reading Partners
Learn more about social advertising, as well as Google Ad Grant and Microsoft Ads for Social Impact advertising.
“Michelle solved a nearly year long problem with an inherited Google Ad account. I’m forever grateful how she not only tackled the issues, but she was so organized. It made the process so smooth for our team and she explained each step so thoroughly. She is exactly what we needed… Our account was not properly tracking the analytics and Michelle is wizard with that.”
Laura Paolillo
Northern Ocean Habitat for Humanity
Learn more about Google Ad Grant and Microsoft Ads for Social Impact management support.
“Working with Michelle Barber has been an amazing experience, and her contributions have been pivotal to our successes in several complex projects. Michelle’s expertise and dedication in managing the Google Ad Grant and Microsoft Ads for Social Impact have significantly amplified our reach and impact. Her strategic insights and meticulous attention to detail have ensured that our ad campaigns consistently perform at their peak, navigating the intricate matching rules of the Microsoft Ad Grant with ease.
“One of Michelle’s standout achievements has been the seamless transition to GA4. Her deep understanding of analytics and her proactive approach have been invaluable, ensuring that our data remains accurate and actionable through the transition. Michelle’s technical ability was also on full display during the completion of our website redesign. When we faced critical challenges, she stepped in at just the right moment, demonstrating not only her skill but also her remarkable ability to remain composed under pressure.
“Our WooCommerce store has also greatly benefited from Michelle’s hands-on assistance. Her knowledge of e-commerce platforms and her problem-solving abilities have streamlined our operations and enhanced our online retail capabilities. Moreover, her relentless perseverance in managing the numerous rounds of domain and website transfers has been truly commendable. Each transfer, fraught with its unique challenges, was navigated with Michelle’s expertise, ensuring that our digital presence remained stable and secure.
“Michelle’s commitment and exceptional skills have been instrumental in the successful execution of our projects. Her ability to handle complexity with grace and her relentless pursuit of excellence make her an invaluable asset to any team. I wholeheartedly recommend Michelle to anyone seeking a top-tier professional in the digital marketing and web management space.”
Jaime Purinton
Communications Manager
Anza-Borrego Foundation
Learn more about Google Ad Grant and Microsoft Ads for Social Impact management and website and Google Analytics (GA4) support.
“Michelle was immensely helpful. We ended our phone call with clear instructions and useful knowledge addressing our questions. The references and links she shared are already beneficial for our goals.”
Iris Towery
Volunteer Manager
Community Housing Development Corporation
Learn more about one-on-one marketing consulting through Power Hours.
“Michelle Barber has been an invaluable asset to SafeHouse Web since fall 2019. Michelle has consistently demonstrated exceptional skills and dedication in her roles, contributing significantly to the success of key projects and client relationships.
“Among the highlights of Michelle’s work has been her engagement in serving our client, a regional food bank in California, where her work has been nothing short of first-class. Her interviewing and writing skills have been instrumental in crafting compelling narratives and marketing materials for the food bank. Moreover, her proactive thinking and resourcefulness have led to the implementation of several impactful initiatives, including the recommendation of the Google Ad Grant, AmeriCorps VISTA, and the innovative Hunger Action Month spoon idea. These recommendations directly contributed to the advancement of our client’s fundraising goals and brand awareness objectives.
Additionally, Michelle has been managing the Google Ad Grant for a Seattle-area nonprofit since July 2023, further showcasing her expertise and commitment to driving results for nonprofit organizations. She has not only managed their Google Ads campaigns effectively but has also played a vital role in setting up foundational tools such as GA4 and Google Tag Manager. Under her guidance, the nonprofit’s Google Ad Grant has generated an impressive $12,800+ in revenue since early September 2023, highlighting Michelle’s strategic acumen and ability to optimize campaigns for tangible impact.
“Beyond her technical skills, Michelle has been attuned to our core value of fostering positive client relationships and has done exemplary work in communicating with them positively and proactively. Her professionalism and dedication to delivering high-quality work make her a true asset to any team or project.”
Please read the recommendation I enthusiastically offered Scott on LinkedIn.
Learn more about the marketing I do for nonprofits and universities.
“Michelle has worked as a contractor for Palo Alto University’s External Affairs Department for four-plus years. She has been instrumental in managing the University’s multiple social media accounts and producing our monthly e-newsletter. She also has responsibility for writing stories and developing digital content. I couldn’t have asked for a more professional, conscientious and reliable partner! A strategist as well as a tactician, Michelle regularly contributes creative and insightful ideas, keeping our audiences in mind, while supporting our goals and making us shine. She is also incredibly organized, detail-oriented, and responsive on short notice. It is a privilege to have Michelle’s expertise in our corner! I would hire her again and highly recommend her!”
Rebecca Levy
Director of External Affairs
Palo Alto University
Learn more about the marketing I do for nonprofits and universities.
