Recommendation from Dana Christianson at Green America

Posted by On Filed under Marketing No Comments
Recommendation from Dana Christianson at Green America

“I have been working with Michelle for over 5 years, and she still, consistently unearths new ways for Green America to increase ROI, find new donors, streamline processes, and more authentically share our story.

“Michelle is an expert in Google Ad Grants, paid Google Ads, Microsoft Ads for Social Impact, Meta Ads, search engine optimization, social media creative and management, and A/B website testing.

“I am profoundly grateful that I can go to Michelle with big strategic challenges. Michelle is a ‘C-level’ thinker. Her decades of non-profit leadership make her the perfect thought-partner for how I can inspire change in our organization. I am thankful for her mentorship and can honestly say a talk with Michelle makes me feel more energized and confident as a leader.

“What I love most about working with Michelle is that she’s not just going to recite industry-best practices, advise me on a strategy, and walk away. She knows what works, AND she will roll up her sleeves and implement. Michelle is a “doer,” expert project manager, problem solver, presenter, and analyst.

“Green America has benefited tremendously from Michelle’s expertise, ambition, and dedication. Personally, it is a joy to work with Michelle!”

Dana Christianson

Director of Membership Marketing and Operations

Green America

Learn more about Google Ad Grant and Microsoft Ads for Social Impact advertising, search and social advertising, social media strategy, website analytics, search engine optimization (SEO), and integrated, multichannel marketing.

Recommendation Dana Christianson at Green America

7 Questions to Ask Before Starting a Blog

Posted by On Filed under Marketing
7 Questions to Ask Before Starting a Blog

Many non-profit staffers and small business owners start blogging because they “know” they “need” to do it or because someone suggested it would help their cause. These are innocent nudges in the right direction, often doled out by a board member with marketing experience or a CEO who wants to write or by a consultant who is ready to set you up with a blog, whether it’s right or wrong for your needs.

I’ve personally cautioned more people out of blogging than into blogging because a blog wouldn’t best serve their goals or because they just wouldn’t be able to devote the appropriate time to it. Blogging can be a huge undertaking and first one needs to ask if a blog is right for your cause or your business.

Here are some questions to ask before starting a blog:

Keep reading →

Case Study: A Website for Coastal Maine Getaways

Posted by On Filed under Marketing, Travel
Case Study: A Website for Coastal Maine Getaways

Coastal Maine Getaways was a great opportunity to start a website from scratch. Lindsey, the owner, had been managing vacation rental properties for some time, but hadn’t yet named her company and had only advertised her listings on VRBO (Vacation Rentals By Owner). It was working fairly well for her, but she wanted more control over her web presence, including the name of the company, SEO (search engine optimization), and the ability to add and highlight more options than VRBO allowed.

Lindsey engaged me to do some market research and to eventually design and populate the site.

Keep reading →