Tracking Campaigns, for Non-Profits and Small Businesses

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Tracking Campaigns, for Non-Profits and Small Businesses

Within Google Analytics, non-profits and small businesses can track where website traffic is coming from in several different ways. For example, you can track referrals or Adwords through the acquisition tab.

But what if you’re running a campaign and you want to track how it’s performing across channels? For example, how do you track a holiday message as it performs on social media versus your e-newsletter versus digital ads?

That’s when you need Google’s URL builder.

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Non-Profits and Facebook Audiences

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Non-Profits and Facebook Audiences

No one has been exempt from Facebook’s “curation” of our News Feeds. At any given time, you’re seeing 1/10th of the posts from all of the pages and friends you’ve liked, possibly even less.

As a non-profit (or small business) marketer, you’ve seen the flip side of this coin: your Facebook posts are going out to 20%, 10%, 3% or even less of your Facebook fan base.

If you’re on top of all the changes, you’ve improved your game by:

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Social Media Image Sizing Cheat Sheet

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Social Media Image Sizing Cheat Sheet

Properly sizing a social media image, whether a Facebook cover, Twitter profile photo, or custom YouTube thumbnail, can be the bane of any marketers existence.

Just looking at this infographic and all of the details that go into properly imaging social media accounts makes my head hurt.

But thanks to this cheat sheet from LunaMetrics, I’ve got a quick and handy reference:

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Rafflecopter: The best times to run raffles and giveaways

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Rafflecopter: The best times to run raffles and giveaways

“Rafflecopter is the world’s easiest way to run a giveaway.” Especially on social media, raffles are a great way to encourage and reward engagement as well as, possibly, increase followers or subscribers.

I’ve run two giveaways in the past year and have been really satisfied with the experience. I’ve kept things pretty simple by asking for Facebook Likes, Twitter follows, tweets and e-newsletter sign-ups, in return for packages of freebies designed for chefs, commuters, athletic folks, teachers, and anyone interested in a free baseball cap, coffee mug, etc.

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