Case Study: Inbound Marketing for the Vermont Foodbank

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Case Study: Inbound Marketing for the Vermont Foodbank

Inbound marketing is a technique for bringing more fans into your non-profit engagement funnel by providing them with a product, service, or piece of content for which they give you their name, contact info, and permission to contact them in return. It’s an underutilized marketing tool in the non-profit world, but can reap major rewards for the creative organization.

This is a blog post about an inbound marketing technique I utilized at a statewide non-profit, which expanded our reach in terms of both numbers and types of supporters as well as type and topic of content on the web. It eventually got us recognition from the national Meatless Monday campaign and was a fun project to work on.

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A Bookworm Bucket List: Meeting Your Favorite Author

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A Bookworm Bucket List: Meeting Your Favorite Author

This post was previously published on the BucketList.org blog in January 2015.

Authors are like rock stars to bookworms. So any bookworm bucket list will include meeting your favorite author, poet or essayist.

Who would be on your list? The author of your favorite book from childhood? The poet whose words were your first true love in a high school English class? Or the journalist who wrote the book that opened a whole new world to you?

At the top of my list are Wendell Berry, Thomas Moore, David Whyte, and Vicki Robin. Some of my favorite authors are no longer living, but I fantasize about asking Rumi, Alice Miller, Tee Corinne, or Flannery O’Connor to sign a book for me.

Luckily, I’ve met David Whyte and Thomas Moore and they were definitely bucket list experiences.

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The Staycation Bucket List

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The Staycation Bucket List

This post was previously published on the BucketList.org blog in December 2014.

Did you know that every US state and Canadian province and territory are represented on BucketList.org? Not just by BucketList.org users living all over the continent, but every state, province and territory appear on someone’s bucket list. That means that someone actually wants to come to where you live no matter how boring you think the place might be.

So here’s a quick guide on how to build a local, staycation, even, budget bucket list for your very own home state.

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Failure as Part of the Bucket List Experience

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Failure as Part of the Bucket List Experience

This post was previously published on the BucketList.org blog in November 2014.

Are some of your bucket list goals pretty wild? Way outside your comfort zone, not to mention your budget, skill or ability zones? And are you afraid you may try and fail at some of these goals? Then you and I have some things in common.

My bucket list is the To Do list of an adventurous, athletic, wealthy genius. I love who I see when I look at that list: Michelle on top of mountains, Michelle racing cars, learning languages and living like an expat, owning a radio station and fighting with nunchucks.

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Community Supported Enterprise: New Leaf Deli and Market

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Community Supported Enterprise: New Leaf Deli and Market

I’m very interested in the “Community Supported” model, as in Community Supported Agriculture (CSA), Community Supported Restaurant (CSR) or Community Supported Enterprise (CSE). So I was delighted to hear of another shop going CSE in Vermont.

The Shelburne News reported that New Leaf Deli and Market, formerly Natalia’s Market, has new owners, a new look, and a new business model.

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Skydiving: The Thrill Seekers Bucket List Goal

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Skydiving: The Thrill Seekers Bucket List Goal

This post was previously published on the BucketList.org blog in August 2014.

Skydiving was one of the first bucket list goals I crossed off, mostly because it doesn’t take a lot of time or money. It also became one of the most thrilling experiences of my life.

A lot of people said I was crazy and shook their heads, but eventually I found four coworkers willing to strap a stranger onto their back and jump out of a plane with nothing but parachute.

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100 Greatest Books (and more): A 28 Year Project

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100 Greatest Books (and more): A 28 Year Project

Six years ago, I combined several 100 Greatest Books lists and began reading my way through some of the greatest literature available.

Read about the journey so far here.

It’s been a truly rewarding experience, especially as I begin reading through the older Pulitzer Prize winners. Andersonville, by MacKinley Kantor (1958), for example, took me a month to get through, but the characters have continued to live on very vividly in my imagination. The Way West, by A.B. Guthrie (1950), too was a refreshing migration-westward novel.

Others were a bit forgettable or, rather, it was interesting to ponder why they’ve become so iconic (ahem, The Old Man and the Sea).

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