Facebook and FourSquare for Downtown Programs
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On February 1st, I had the pleasure of presenting at a Vermont Downtown Networking Meeting. Present were a dozen or more downtown programs, such as Montpelier Alive, Revitalizing Waterbury, and the Barre Partnership, along with their staff, volunteers, and board members.
I spoke about the value of social media for Vermont’s downtowns, as a way to engage citizens, neighbors from surrounding communities and tourists. Specifically, I covered Facebook events, Facebook advertising, FourSquare, and I touched on editorial calendar planning a bit at the end.