No one has been exempt from Facebook’s “curation” of our News Feeds. At any given time, you’re seeing 1/10th of the posts from all of the pages and friends you’ve liked, possibly even less.
As a non-profit (or small business) marketer, you’ve seen the flip side of this coin: your Facebook posts are going out to 20%, 10%, 3% or even less of your Facebook fan base.
If you’re on top of all the changes, you’ve improved your game by:
I’m working with a new client on their website and social networking presence. They’re already doing a good job, but I’d forgotten how fun it is to troubleshoot around this type of stuff.
When all the obvious parts are in place (working links, Facebook icon, interesting and dynamic content), where do you go next?
Believe it or not, Google isn’t infallible. Neither are humans. I recently lost a significant amount of data in Google Analytics – a real tragedy that had me crying for an entire day and still confounds me. I was adding a new profile onto my account. I revisited it a few days later and the other, main profile was missing.
Apparently, I am not the first person to whom this has happened. The Google Analytics forums are full of people who have lost profiles and years of data. Either an employee deletes it when she quits, out of spite, or one user deletes it from their screen and that deletes the entire profile for all three users. Or, as in my case, and which seems shockingly common, it just disappears.
[NOTE: This website analytics post was published in 2010, which was a very, very long time ago in computer years. I’ve left this post live, both for fun and because some of it is still relevant. If you need help with your website or Google Analytics, please feel free to contact me for help or new info.]
Web analytics is becoming a normal and necessary practice, but I think many non-profits and artists are still working with websites that don’t provide them the info they need to grow, flourish, or even function well. So this entry will be an overview of web analytics, as well as a plea to install or become familiar with your website data (instructions on that further below).
What do you bring on a first date? Tax forms, divorce/custody paperwork from a previous marriage, diary entries, and three letters of reference, right? Of course not!
On a first date, you bring a big smile, your charming personality, and some witty conversation. Combine that with wearing clean clothes and doing something interesting and you have the makings of a great first date.
Now, let me clarify: I’m not in the business of matchmaking or relationship advice. I’m actually talking websites here.
I’m at the STAMATS SIM Tech Conference in Boston this week. So far, I’m impressed – the information offered is exceptionally dense and clear.
The first workshop I attended was “Building a Brand Strategy When Dollars Are Tight, Audiences Are Distracted, and You’re Not Sure of the Role Digital Media Should Play.” Sound useful? It certainly sounds like every non-profit and college I’ve ever worked with! The gist is that building a brand is about clearly and creatively communicating your brand everywhere and every way possible. The presenter, Dr. Robert Sevier, gave us these tidbits:
