Recommendation from Brooke Bennett at Green America

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Recommendation from Brooke Bennett at Green America

“Michelle has been an invaluable mentor and colleague. As someone relatively new to the social media realm, I have greatly benefited from Michelle’s guidance, both professionally and personally.

“Michelle’s expertise in digital communications and social media strategy is unmatched. She not only excels in her own work but also takes the time to support those around her. She has consistently provided me with insightful advice, breaking down the complexities of social media in a way that is easy to understand and apply. Because of her mentorship, I have gained the confidence and skills to take the lead on projects that once seemed daunting.

“Beyond her technical knowledge, Michelle is a reliable and dedicated professional. I can always count on her to provide thoughtful feedback and strategic direction, ensuring that our work is both effective and impactful. Her years of experience bring a level of wisdom that makes navigating the digital space more approachable and less overwhelming.

“I am truly grateful for Michelle’s support in my career.”

Brooke Bennett

Social Media Specialist

Green America

Learn more about social media strategy and one-on-one consulting.

Recommendation Brooke Bennett at Green America

Recommendation from Dana Christianson at Green America

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Recommendation from Dana Christianson at Green America

“I have been working with Michelle for over 5 years, and she still, consistently unearths new ways for Green America to increase ROI, find new donors, streamline processes, and more authentically share our story.

“Michelle is an expert in Google Ad Grants, paid Google Ads, Microsoft Ads for Social Impact, Meta Ads, search engine optimization, social media creative and management, and A/B website testing.

“I am profoundly grateful that I can go to Michelle with big strategic challenges. Michelle is a ‘C-level’ thinker. Her decades of non-profit leadership make her the perfect thought-partner for how I can inspire change in our organization. I am thankful for her mentorship and can honestly say a talk with Michelle makes me feel more energized and confident as a leader.

“What I love most about working with Michelle is that she’s not just going to recite industry-best practices, advise me on a strategy, and walk away. She knows what works, AND she will roll up her sleeves and implement. Michelle is a “doer,” expert project manager, problem solver, presenter, and analyst.

“Green America has benefited tremendously from Michelle’s expertise, ambition, and dedication. Personally, it is a joy to work with Michelle!”

Dana Christianson

Director of Membership Marketing and Operations

Green America

Learn more about Google Ad Grant and Microsoft Ads for Social Impact advertising, search and social advertising, social media strategy, website analytics, search engine optimization (SEO), and integrated, multichannel marketing.

Recommendation Dana Christianson at Green America

Recommendation from Nicole Stone at Let Love Live

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Recommendation from Nicole Stone at Let Love Live

“Michelle has been integral in helping our animal rescue THRIVE with her digital marketing, google grant and web services. We received a Google Ad Grant and were dead in the water without her. She has increased traffic to our website 3000% and is always sharing ideas and help in the spirit of giving. She is also highly efficient, organized and kind. THANK YOU Michelle for all you do for Let Love Live!”

Nicole Stone

Director

Let Love Live

Learn more about Google Ad Grant and Microsoft Ads for Social Impact advertising.

Recommendation Nicole Stone Let Love Live

Recommendation from Michael Todd at Reading Partners

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Recommendation from Michael Todd at Reading Partners

“For several years, Michelle has served as a trusted digital advertising consultant for Reading Partners, a nonprofit literacy organization that supports striving young readers across the country. Michelle has supported our work on an ongoing basis and she has also stepped in more extensively on two occasions when a team leader was out on family leave.

“Michelle is very easy to work with and solution oriented. She listens carefully and asks insightful, clarifying questions when we brief her about specific projects and she provides sound, comprehensive advice that very much factors in our budget realities.

“Additionally, Michelle has invested the time in getting to know our organization, our regions, and a number of team members across the country. Michelle is truly an integral extension of our core team. On a recent campaign, Michelle provided key recommendations that led to a tripling of our conversion rates. To anyone considering working with a digital marketing consultant, I would enthusiastically recommend Michelle!”

Michael Todd

National Managing Director of Marketing & Communications

Reading Partners

Learn more about Google Ad Grant and Microsoft Ads for Social Impact advertising, as well as Digital and Social Advertising.

Recommendation Michael Todd at Reading Partners

 

What is a sitemap worth? Could 15 minutes earn $80,000?

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What is a sitemap worth? Could 15 minutes earn $80,000?

I don’t hear many nonprofit marketing staff talk about their sitemaps. Maybe their webmasters, or the firms redesigning their websites, will encourage them to install a sitemap, but the internal marketing staff seem to consider it a technical project, and not too vital to their outreach or fundraising work.

But what if I told you fifteen minutes of work could get you more than 200,000 new visitors to your website each year, and 9,000,000 new impressions on search engines?

Because a sitemap can do that!

I have helped clients install XML sitemaps, the preferred technology of search engines, and one of the larger nonprofits I work with saw the numbers above roll in over the next year.

If it helps, I’ll put it into context:

200,000 new visitors were an approximate 20% increase in website traffic.

What would that mean for your website?

The nonprofit with 200,000 new visitors has an approximate 10% conversion rate on their website.

What would 20,000 new emails and donations mean to your organization?

Next Steps

My preferred website platform is WordPress, and Yoast is an invaluable SEO plugin. If you install Yoast SEO on WordPress, go to your Dashboard > Yoast SEO > Settings > General > Site Features > and scroll down to XML sitemaps. Toggle the feature on and click the option to view your sitemap once it’s ready.

You can take the slow road and let the likes of Google and Bing crawl your site in their own sweet time. Or you can submit your sitemap through your own Google Search Console. Don’t have one of those? I would be happy to help you set one up. You can also follow the instructions here. I especially appreciate that Google has broken down the instructions by level of time and interest in learning!

For some nonprofit staff, with too much to do and too few hours in the day, this may have already been TMI. I understand. So, let’s focus on the most important steps:

Install an XML sitemap by:

We work so hard to make the world a better place. Let’s make sure our website fundamentals are in place to give our work the best chance at success!

Recommendation from Sarah Balcazar at Reading Partners

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Recommendation from Sarah Balcazar at Reading Partners

“Michelle has become my most trusted go-to resource for digital advertising strategy and support. She has both a deep knowledge of various advertising platforms (Meta, Google Ads, Microsoft, etc.) as well as a high level of experience working to meet nonprofit goals. Michelle is quick to understand the various needs and priorities of our national organization and implements campaigns efficiently and effectively. She goes above and beyond to execute campaign experiments and ideas while offering key insights and recommendations along the way.

“Over two separate family leave periods, Michelle has put me at ease leaving her to implement our paid media campaigns for volunteer recruitment, AmeriCorps recruitment, and fundraising. Each time, I’ve returned to detailed assessments of results, recommendations for future campaigns, and expansion/optimization of key campaigns.

“I highly recommend Michelle to any marketer in the nonprofit or education sectors looking for support with advertising initiatives.”

Sarah Balcazar

National Director of Marketing

Reading Partners

Learn more about social advertising, as well as Google Ad Grant and Microsoft Ads for Social Impact advertising.

Recommendation Sarah Balcazar Reading Partners