“I signed up for a power hour with Michelle and found a great connection with her and her ability to see things about my business and how to ramp it up. I appreciated her time, feedback, wisdom and highly recommend her.”
Hannah Zeno
Honey Holistic Esthetics
Learn more about one-on-one marketing consulting through Power Hours.
“I had the pleasure of working with Michelle at the beginning of my career at Murray State. Michelle welcomed me with open arms and had me hit the ground running with her office, hosting a meetup night for me to be able to meet and interact with several of our students. She was very easy to collaborate with on a multitude of initiatives, which made for a stronger university overall.
“On a personal note, Michelle was very easy to work with, outgoing, and realistically strategic. The level of student support from her office was both encouraging and inspiring to me as I started the process of (re)building my own operation on campus.”
Matthew Purdy
Director of Career Services
Murray State University
Please read the recommendation I enthusiastically offered Matthew on LinkedIn.
Learn more about my interim work with universities.
“For six quick months, I had the honor of working along side Michelle to build the LGBT Programming Office prospect base. Michelle provided three different perspectives to the interim roll – past president of Alliance student group, Murray State University alumnae, and as a marketing professional. Together, we were able to establish a mailing list of nearly 500 names of individuals or organizations who have shown interest in or have supported the LGBT Programming Office at Murray State. The opportunity for growth became more real with Michelle’s help and understanding of how the world of Development and Student Affairs can work in harmony to reach success.”
Abby Hensley
Director of Development – Hutson School of Agriculture and Student Affairs
Murray State University
Please read the recommendation I enthusiastically offered Abby on LinkedIn.
Learn more about my interim work with universities.
“Outstanding leadership, planning, management and communication skills
“Supervised and supported 100+students and 3 student groups
“Grew Safe Zone Project to 350 employees
“Developed alumni outreach and fundraising plan, growing the friend list from 107 to 500+
“Outstanding programming skills”
Don Robertson
Vice President Student Affairs
Murray State University
Learn more about my interim work with universities.
Did you know there’s a way to monitor the web for any and all mentions of your non-profit or small business name? Well, there is and it’s called Google Alerts. And they can monitor much more than the name of your organization: they can be used to monitor everything important to your cause.
In this post, I’ll show you how to set up Google Alerts and then offer suggestions on ways to use them. Keep reading →
In a previous position, I was in charge of the social media channels for a non-profit. We received significant feedback from our audiences offline that Facebook was a major way they heard about us. One person mentioned seeing our posts all of the time. Another loved our Meatless Monday recipes. Another person found out about an event through Facebook. Everyone seemed to comment on a facet of our Facebook posts that they loved.
And while I appreciated that feedback, my Facebook data on the website told a slightly different story.
Inbound marketing, as I’ve written about before, is a technique for bringing more fans into your non-profit engagement funnel by providing them with a product, service, or piece of content for which they give you their name, contact info, and permission to contact them in return. It’s an underutilized marketing tool in the non-profit world, but can reap major rewards for the creative organization.
But inbound marketing requires a major shift in thinking for most non-profit staff. First of all, it usually requires a product, like a white paper or ebook, when we’re used to providing services. Second, it requires non-profit staff to think of themselves as authorities when we’re much more used to thinking of ourselves as servant leaders. And third, it requires us to withhold something in return for a name and contact info, something we don’t often do.
So, with these major barriers in mind, this blog post is a starting point for you to think about inbound marketing ideas for non-profits – to get more people involved in your cause.