Did you know there’s a way to monitor the web for any and all mentions of your non-profit or small business name? Well, there is and it’s called Google Alerts. And they can monitor much more than the name of your organization: they can be used to monitor everything important to your cause.
In this post, I’ll show you how to set up Google Alerts and then offer suggestions on ways to use them. Keep reading →
In a previous position, I was in charge of the social media channels for a non-profit. We received significant feedback from our audiences offline that Facebook was a major way they heard about us. One person mentioned seeing our posts all of the time. Another loved our Meatless Monday recipes. Another person found out about an event through Facebook. Everyone seemed to comment on a facet of our Facebook posts that they loved.
And while I appreciated that feedback, my Facebook data on the website told a slightly different story.
Inbound marketing, as I’ve written about before, is a technique for bringing more fans into your non-profit engagement funnel by providing them with a product, service, or piece of content for which they give you their name, contact info, and permission to contact them in return. It’s an underutilized marketing tool in the non-profit world, but can reap major rewards for the creative organization.
But inbound marketing requires a major shift in thinking for most non-profit staff. First of all, it usually requires a product, like a white paper or ebook, when we’re used to providing services. Second, it requires non-profit staff to think of themselves as authorities when we’re much more used to thinking of ourselves as servant leaders. And third, it requires us to withhold something in return for a name and contact info, something we don’t often do.
So, with these major barriers in mind, this blog post is a starting point for you to think about inbound marketing ideas for non-profits – to get more people involved in your cause.
In the fall, I started working with a coffee shop owner who knew he needed to be more active on social media. More than just active, he knew he had a few challenges and opportunities on his hands. First, his customers – and even some of his staff – didn’t know about many of their sustainability practices. For example, they serve organic coffee and recycle all of their coffee grounds with a local composter. The ethos of his coffee shop wasn’t being promoted or even shared.
Also, he wanted to share more local news and more information on the sustainable coffee industry, to supplement posts and shares about his own shops.
This is a case study of how we produced some astounding results in just one month.
Since February of 2016, I’ve worked while traveling. I’m a marketing professional serving non-profits and small businesses around online fundraising, website and social media management, e-newsletters, and integrated marketing campaigns. All my work can be done online or on the phone, so I took the opportunity this year to move, explore, and see new places while working with clients.
It’s not always easy, but it’s definitely possible and I thought I’d devote a blog post to describing how I work. This may clarify some things with potential clients, but it may also answer some questions from aspiring digital nomads.
“Michelle completed a full website redesign for us at the IMPACT Conference. She was great to work with – flexible, prompt, and really took the time to understand our unique needs, organizational history, and capacity in order to find sustainable solutions for us. I highly recommend Michelle for organizations looking for marketing and design work!”
Laura Megivern
President, Board of Directors
IMPACT Conference
Learn more about the website work I do with nonprofits.
A non-profit website redesign is an exciting prospect, presenting an organization the opportunity to modernize options, rethink user needs, and update, well, everything, from text to images to site architecture. But a new website should lean heavily on one major component of the old website and that’s analytics. If you have Google Analytics (GA) installed on your current website, it’s likely a treasure trove of information which should inform your redesign.
Here are the ways you should use Google Analytics to inform your non-profit website redesign:
