Recommendation from Chris Meehan, Chief Community Impact Officer at Vermont Foodbank

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Recommendation from Chris Meehan, Chief Community Impact Officer at Vermont Foodbank

“Over the past three years, I’ve had the pleasure of working with Michelle in her role as digital media specialist for the Vermont Foodbank. From the beginning, Michelle took a keen interest in going above and beyond her official job duties to offer her experience and expertise to the Foodbank’s network of 225 food shelves and meal sites. The majority of food shelves and meal sites are run by volunteers and do not have the capacity to enter into the social media realm. Michelle helped to build their capacity by creating a series of classes that were offered in person and online. This made all the difference for many of these small mission driven organizations. She was always interested in improving the classes offered; each year, she sought feedback and made adjustments to ensure that she was providing the best service possible. I would highly recommend Michelle.”

Chris Meehan

Chief Community Impact Officer

Vermont Foodbank

Learn more about the marketing I do for nonprofits and universities.

Recommendation from Chris Meehan

Recommendation from Jessica Cox, Director of Harpoon Helps at Harpoon Brewery

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“I got the opportunity to work with Michelle for a couple of years specifically promoting the Harpoon Point to Point, presented by National Life group, which is the Vermont Foodbank’s largest fundraiser. Michelle took ahold of our digital promotion, specifically with Google Adwords and really drove exposure for us. Her attention to detail, creativity in making sure we were maximizing every dollar we spent, on top of trying to get conversions (registered riders) was top-notch. She was thoughtful to give the team reports on how things were going on the back-end, which I admittedly didn’t always understand due to my lack of knowledge on digital analytics, but had full trust that every decision Michelle made was a good one. We were a bit behind on some of the social media opportunities available to us, and she has a kind, patient demeanor and was careful to suggest changes and push where needed to take on new opportunities. She’s analytical, thorough, competitive and forward thinking in her approach and was a real asset to our team and our event.”

Jessica Cox

Director of Harpoon Helps & Sponsorships (2005-Present)

Harpoon Brewery

Learn more about the marketing I do for nonprofits and universities.

Recommendation from Jessica Cox

Recommendation from Keri Brown, Owner of Keri’s Kures

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Recommendation from Keri Brown, Owner of Keri’s Kures

“Michelle has been an invaluable asset to Keri’s Kures as we’ve grown over the last three years. She is always on the cutting edge of marketing research and technology, and is able to provide the information in plain language and actionable steps. Most importantly for my business, Michelle is able to push me to make moves that may feel risky or out of my comfort zone, but that always pay off when I follow through. I am always recommending Michelle’s expertise to other small business owners I meet.”

Keri Brown

Owner and Custom Tea Curator

Keri’s Kures

Learn more about the freelance marketing services I offer.

Recommendation from Keri Brown

Hootsuite: Social Media Management Lifesaver

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Hootsuite: Social Media Management Lifesaver

For non-profit and small business staff juggling multiple social networks, Hootsuite is a lifesaver.

If you’re not familiar with the social media management tool, here’s the run-down: Hootsuite allows you to manage most of your social networks in one place.

Like a web browser, you can set up one tab per network, so you can toggle between, say, Facebook, Twitter, LinkedIn, and Google+.

Within each tab/network, you can monitor a home screen (feed, wall, etc.), your own sent and scheduled messages, and searches and mentions of your brand or specific keywords.

Furthermore, you can create and schedule messages, on one or many networks, with features like shortened links, images, location tagging, and more.

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3 Steps to Creating a Social Media Will

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3 Steps to Creating a Social Media Will

Several friends have passed away over the last few years. For months after their passing, Facebook still told me whether or not they were online. Google+ suggested I add them to my circles. And Twitter suggested I invite them to join.

Most disturbing of all were the Facebook reminders. Birthdays were the most shocking: being asked to wish someone a happy birthday, months after their passing, with their smiling face or familiar profile picture popping up in my feed all day.

This got me to thinking about what was happening with their account and started my research social media wills. Yes, it’s that kind of will: a way to protect and even pass on your (digital) property after your passing.

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Tracking Campaigns, for Non-Profits and Small Businesses

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Tracking Campaigns, for Non-Profits and Small Businesses

Within Google Analytics, non-profits and small businesses can track where website traffic is coming from in several different ways. For example, you can track referrals or Adwords through the acquisition tab.

But what if you’re running a campaign and you want to track how it’s performing across channels? For example, how do you track a holiday message as it performs on social media versus your e-newsletter versus digital ads?

That’s when you need Google’s URL builder.

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Non-Profits and Facebook Audiences

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Non-Profits and Facebook Audiences

No one has been exempt from Facebook’s “curation” of our News Feeds. At any given time, you’re seeing 1/10th of the posts from all of the pages and friends you’ve liked, possibly even less.

As a non-profit (or small business) marketer, you’ve seen the flip side of this coin: your Facebook posts are going out to 20%, 10%, 3% or even less of your Facebook fan base.

If you’re on top of all the changes, you’ve improved your game by:

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