Recommendation from Dana Christianson at Green America

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Recommendation from Dana Christianson at Green America

“I have been working with Michelle for over 5 years, and she still, consistently unearths new ways for Green America to increase ROI, find new donors, streamline processes, and more authentically share our story.

“Michelle is an expert in Google Ad Grants, paid Google Ads, Microsoft Ads for Social Impact, Meta Ads, search engine optimization, social media creative and management, and A/B website testing.

“I am profoundly grateful that I can go to Michelle with big strategic challenges. Michelle is a ‘C-level’ thinker. Her decades of non-profit leadership make her the perfect thought-partner for how I can inspire change in our organization. I am thankful for her mentorship and can honestly say a talk with Michelle makes me feel more energized and confident as a leader.

“What I love most about working with Michelle is that she’s not just going to recite industry-best practices, advise me on a strategy, and walk away. She knows what works, AND she will roll up her sleeves and implement. Michelle is a “doer,” expert project manager, problem solver, presenter, and analyst.

“Green America has benefited tremendously from Michelle’s expertise, ambition, and dedication. Personally, it is a joy to work with Michelle!”

Dana Christianson

Director of Membership Marketing and Operations

Green America

Learn more about Google Ad Grant and Microsoft Ads for Social Impact advertising, search and social advertising, social media strategy, website analytics, search engine optimization (SEO), and integrated, multichannel marketing.

Recommendation Dana Christianson at Green America

Recommendation from Nicole Stone at Let Love Live

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Recommendation from Nicole Stone at Let Love Live

“Michelle has been integral in helping our animal rescue THRIVE with her digital marketing, google grant and web services. We received a Google Ad Grant and were dead in the water without her. She has increased traffic to our website 3000% and is always sharing ideas and help in the spirit of giving. She is also highly efficient, organized and kind. THANK YOU Michelle for all you do for Let Love Live!”

Nicole Stone

Director

Let Love Live

Learn more about Google Ad Grant and Microsoft Ads for Social Impact advertising.

Recommendation Nicole Stone Let Love Live

Recommendation from Laura Paolillo at Northern Ocean Habitat for Humanity

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Recommendation from Laura Paolillo at Northern Ocean Habitat for Humanity

“Michelle solved a nearly year long problem with an inherited Google Ad account. I’m forever grateful how she not only tackled the issues, but she was so organized. It made the process so smooth for our team and she explained each step so thoroughly. She is exactly what we needed… Our account was not properly tracking the analytics and Michelle is wizard with that.”

Laura Paolillo

Northern Ocean Habitat for Humanity

Learn more about Google Ad Grant and Microsoft Ads for Social Impact management support.

Recommendation Laura Paolillo at Northern Ocean Habitat for Humanity

Recommendation from Jaime Purinton at Anza-Borrego Foundation

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Recommendation from Jaime Purinton at Anza-Borrego Foundation

“Working with Michelle Barber has been an amazing experience, and her contributions have been pivotal to our successes in several complex projects. Michelle’s expertise and dedication in managing the Google Ad Grant and Microsoft Ads for Social Impact have significantly amplified our reach and impact. Her strategic insights and meticulous attention to detail have ensured that our ad campaigns consistently perform at their peak, navigating the intricate matching rules of the Microsoft Ad Grant with ease.

“One of Michelle’s standout achievements has been the seamless transition to GA4. Her deep understanding of analytics and her proactive approach have been invaluable, ensuring that our data remains accurate and actionable through the transition. Michelle’s technical ability was also on full display during the completion of our website redesign. When we faced critical challenges, she stepped in at just the right moment, demonstrating not only her skill but also her remarkable ability to remain composed under pressure.

“Our WooCommerce store has also greatly benefited from Michelle’s hands-on assistance. Her knowledge of e-commerce platforms and her problem-solving abilities have streamlined our operations and enhanced our online retail capabilities. Moreover, her relentless perseverance in managing the numerous rounds of domain and website transfers has been truly commendable. Each transfer, fraught with its unique challenges, was navigated with Michelle’s expertise, ensuring that our digital presence remained stable and secure.

“Michelle’s commitment and exceptional skills have been instrumental in the successful execution of our projects. Her ability to handle complexity with grace and her relentless pursuit of excellence make her an invaluable asset to any team. I wholeheartedly recommend Michelle to anyone seeking a top-tier professional in the digital marketing and web management space.”

Jaime Purinton

Communications Manager

Anza-Borrego Foundation

Learn more about Google Ad Grant and Microsoft Ads for Social Impact management and website and Google Analytics (GA4) support.

 

Recommendation Jaime Purinton at Anza-Borrego Foundation

Recommendation from Scott Kindred, President at SafeHouse Web

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Recommendation from Scott Kindred, President at SafeHouse Web

“Michelle Barber has been an invaluable asset to SafeHouse Web since fall 2019. Michelle has consistently demonstrated exceptional skills and dedication in her roles, contributing significantly to the success of key projects and client relationships.

“Among the highlights of Michelle’s work has been her engagement in serving our client, a regional food bank in California, where her work has been nothing short of first-class. Her interviewing and writing skills have been instrumental in crafting compelling narratives and marketing materials for the food bank. Moreover, her proactive thinking and resourcefulness have led to the implementation of several impactful initiatives, including the recommendation of the Google Ad Grant, AmeriCorps VISTA, and the innovative Hunger Action Month spoon idea. These recommendations directly contributed to the advancement of our client’s fundraising goals and brand awareness objectives.

Additionally, Michelle has been managing the Google Ad Grant for a Seattle-area nonprofit since July 2023, further showcasing her expertise and commitment to driving results for nonprofit organizations. She has not only managed their Google Ads campaigns effectively but has also played a vital role in setting up foundational tools such as GA4 and Google Tag Manager. Under her guidance, the nonprofit’s Google Ad Grant has generated an impressive $12,800+ in revenue since early September 2023, highlighting Michelle’s strategic acumen and ability to optimize campaigns for tangible impact.

“Beyond her technical skills, Michelle has been attuned to our core value of fostering positive client relationships and has done exemplary work in communicating with them positively and proactively. Her professionalism and dedication to delivering high-quality work make her a true asset to any team or project.”

Please read the recommendation I enthusiastically offered Scott on LinkedIn.

Learn more about the marketing I do for nonprofits and universities.

Recommendation from Scott Kindred, President at SafeHouse Web

Recommendation from Rebecca Levy, Director of External Affairs at Palo Alto University

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Recommendation from Rebecca Levy, Director of External Affairs at Palo Alto University

“Michelle has worked as a contractor for Palo Alto University’s External Affairs Department for four-plus years. She has been instrumental in managing the University’s multiple social media accounts and producing our monthly e-newsletter. She also has responsibility for writing stories and developing digital content. I couldn’t have asked for a more professional, conscientious and reliable partner! A strategist as well as a tactician, Michelle regularly contributes creative and insightful ideas, keeping our audiences in mind, while supporting our goals and making us shine. She is also incredibly organized, detail-oriented, and responsive on short notice. It is a privilege to have Michelle’s expertise in our corner! I would hire her again and highly recommend her!”

Rebecca Levy

Director of External Affairs

Palo Alto University

Learn more about the marketing I do for nonprofits and universities.

Recommendation from Rebecca Levy, Director of External Affairs at Palo Alto University

Recommendation from Laura Megivern, Board of Directors, IMPACT Conference

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Recommendation from Laura Megivern, Board of Directors, IMPACT Conference

“Michelle completed a full website redesign for us at the IMPACT Conference. She was great to work with – flexible, prompt, and really took the time to understand our unique needs, organizational history, and capacity in order to find sustainable solutions for us. I highly recommend Michelle for organizations looking for marketing and design work!”

Laura Megivern

President, Board of Directors

IMPACT Conference

Learn more about the website work I do with nonprofits.

Recommendation from Laura Megivern